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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul_official

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul_official
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

Site in English · Français · 한국어 available

@flaneurseoul_official

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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Y.SO.CEREALZ

The house

Y.SO.CEREALZ

Seoul

It's okay to make mistakes — Seoul streetwear with a message

Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.

Discover the houseDiscover the house
Wing-Tip Collar Shirt (brown) — view 1
Wing-Tip Collar Shirt (brown) — view 2
Wing-Tip Collar Shirt (brown) — view 3
Wing-Tip Collar Shirt (brown) — view 4
Wing-Tip Collar Shirt (brown) — view 5
Wing-Tip Collar Shirt (brown) — view 6

1/6

Y.SO.CEREALZ

Wing-Tip Collar Shirt (brown)

216 € (US$225.73)

Final price may vary based on current exchange rates.

Shipping 53 € · free from 333 € — taxes and duties included

Wing-Tip Collar Shirt (brown) — a top from Y.SO.CEREALZ's Seoul street collection.

Size

Select your size

Free returns within 14 days

Fit & details+

A shirt with a wing-tip collar.

Material & care+

Fabric composition not specified by the maker.

A shirt with a wing-tip collar.

Shipping & returns+

Shipped from Seoul — 5–8 business days. Shipping 53 € per order, free from 333 €. Taxes and customs duties included: nothing to pay on delivery.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

Y.SO.CEREALZ

Seoul

It's okay to make mistakes — Seoul streetwear with a message

Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.

Discover the houseDiscover the house

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