YOUSER
Lee Moo-yeol & Kim Min-hee
A Seoul designer label seasoned on the Milan Fashion Week runway and in Paris showrooms. YOUSER dissolves the border between deconstructed streetwear and high-end tailoring through surrealist graphics and bold cut lines — colliding heritage cloths like hand-woven Harris Tweed with Japanese denim inside a single garment.
Deconstructed streetwear, tailored to the edge
The story
A Seoul designer label seasoned on the Milan Fashion Week runway and in Paris showrooms. YOUSER dissolves the border between deconstructed streetwear and high-end tailoring through surrealist graphics and bold cut lines — colliding heritage cloths like hand-woven Harris Tweed with Japanese denim inside a single garment.