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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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YOUSER

The house

YOUSER

By Lee Moo-yeol & Kim Min-hee · Seoul

Deconstructed streetwear, tailored to the edge

A Seoul designer label seasoned on the Milan Fashion Week runway and in Paris showrooms. YOUSER dissolves the border between deconstructed streetwear and high-end tailoring through surrealist graphics and bold cut lines — colliding heritage cloths like hand-woven Harris Tweed with Japanese denim inside a single garment.

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Damage Hybrid Polo Shirt — view 1
Damage Hybrid Polo Shirt — view 2
Damage Hybrid Polo Shirt — view 3
Damage Hybrid Polo Shirt — view 4
YOUSER

Damage Hybrid Polo Shirt

245 € (US$257.34)

Final price may vary based on current exchange rates.

Taxes and duties included

Striped polo shirt grafting a classic shirt collar onto a tee, with delicately exposed damage raw-cut details in green, brown and ivory. Mother-of-pearl buttons and signature embroidery.

Size

Free returns within 14 days

Fit & details+

A striped polo shirt with a classic shirt collar and damaged raw-cut detailing.

Material & care+

Fabric composition not specified by the maker.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

YOUSER

By Lee Moo-yeol & Kim Min-hee · Seoul

Deconstructed streetwear, tailored to the edge

A Seoul designer label seasoned on the Milan Fashion Week runway and in Paris showrooms. YOUSER dissolves the border between deconstructed streetwear and high-end tailoring through surrealist graphics and bold cut lines — colliding heritage cloths like hand-woven Harris Tweed with Japanese denim inside a single garment.

Discover the house

Same brand

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Harris Tweed Hybrid Pants

YOUSER

Harris Tweed Hybrid Pants

215 € (US$223.08)
Commercial Damaged Hoodie — Black

YOUSER

Commercial Damaged Hoodie — Black

145 € (US$152.45)
Commercial Damaged Hoodie — Gray

YOUSER

Commercial Damaged Hoodie — Gray

145 € (US$152.45)
Pants-Up-To Skirt

YOUSER

Pants-Up-To Skirt

155 € (US$162.24)
Commercial Damaged Hoodie — Signature Blue

YOUSER

Commercial Damaged Hoodie — Signature Blue

145 € (US$152.45)
Harris Tweed Hybrid Jacket — Herringbone Khaki

YOUSER

Harris Tweed Hybrid Jacket — Herringbone Khaki

405 € (US$426.57)
Harris Tweed Hybrid Pants — Khaki

YOUSER

Harris Tweed Hybrid Pants — Khaki

215 € (US$223.08)
Backstage Sweatshirt

YOUSER

Backstage Sweatshirt

125 € (US$132.17)
Classic Frame Leather Belt

YOUSER

Classic Frame Leather Belt

180 € (US$187.41)
Harris Tweed Hybrid Jacket

YOUSER

Harris Tweed Hybrid Jacket

405 € (US$426.57)
Backstage T-Shirt

YOUSER

Backstage T-Shirt

75 € (US$76.22)
Belt-Point Trench Coat

YOUSER

Belt-Point Trench Coat

325 € (US$342.66)
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Same category

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Rugged Sweat Short Sleeve T-Shirt [Blue Green]

ADLIELOS

Rugged Sweat Short Sleeve T-Shirt [Blue Green]

120 €−50%60 € (US$62.24)
Stripe Mixed Knit Sweater [CAMEL]

AJOBYAJO

Stripe Mixed Knit Sweater [CAMEL]

15 € (US$13.29)
Sleeveless Knit Top, Grey Beige

AMOMENTO

Sleeveless Knit Top, Grey Beige

95 €−21%75 € (US$77.76)
Relaxed Collar Terry Tee (Navy)

ANNEHEARTS

Relaxed Collar Terry Tee (Navy)

50 €−20%40 € (US$43.64)
Detachable One Shoulder One-piece

ARTS DE BASE

Detachable One Shoulder One-piece

235 € (US$244.06)
Drapery Decon Avant Shirt

BESFXXK

Drapery Decon Avant Shirt

400 € (US$418.88)
BIG PARK Blue Wildflower Artwork Colour-Block Shirt

BIG PARK

BIG PARK Blue Wildflower Artwork Colour-Block Shirt

230 € (US$243.36)
Silhouette Graphic Oversized T-Shirt Black

BLR

Silhouette Graphic Oversized T-Shirt Black

55 € (US$55.24)
Gingham Check Cutting Line Top Black

BMUET(TE)

Gingham Check Cutting Line Top Black

155 € (US$160.84)
Western Cringe Shirt

BONBOM

Western Cringe Shirt

495 € (US$521.54)
[CAHISIENNE 26SS] Gray Organza Ribbon Jabot Frill Blouse

CAHIERS

[CAHISIENNE 26SS] Gray Organza Ribbon Jabot Frill Blouse

130 € (US$137.76)
CN23FWJS2_JUMP SUIT

CEEANN

CN23FWJS2_JUMP SUIT

240 € (US$250.35)
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Other maisons

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KwakHyunJoo Collection

KwakHyunJoo Collection

Le label runway de Séoul, entre esprit et structure

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PHENOMENONSEEPER

PHENOMENONSEEPER

Phenomena made wearable — original prints from the brand's own photographs

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THELOOM

THELOOM

Clothes that resemble the person wearing them

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AMOMENTO

AMOMENTO

We do not remember days — we remember moments

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ARTS DE BASE

ARTS DE BASE

Draped and unbalanced cuts in plain cotton and denim

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DEMOO

DEMOO

Bold contrast, gentle harmony — Korea’s modern avant-garde since 1988

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UL:KIN

UL:KIN

Art reborn as fashion — Seoul's upcycled avant-garde

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GREEDILOUS

GREEDILOUS

Bold prints, made to order in Seoul

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MMAM

MMAM

Structural layering, worn inside out

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MÜNN

MÜNN

Tailoring, turned inside out

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GAZE DE LIN

GAZE DE LIN

Paper-draped avant-garde — the minimum for everyone

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SEOKWOON YOON

SEOKWOON YOON

Art-wear built to be worn inside-out

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DOUCAN

DOUCAN

Hand-drawn oriental fantasy in contemporary silhouettes

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RE RHEE

RE RHEE

Finding oneself again — drape and quiet tailoring from Seoul Fashion Week

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YUGADANG

YUGADANG

Korean folk tales, made to order

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BESFXXK

BESFXXK

One garment, two ways — hybrid tailoring from the London–Paris runways

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