Junbok Rhee & Hyunjung Joo

RE RHEE

Finding oneself again — drape and quiet tailoring from Seoul Fashion Week

YUGADANG

YUGADANG

Korean folk tales, made to order

Jae-hyuk Lim & Bona Kim

BESFXXK

One garment, two ways — hybrid tailoring from the London–Paris runways

thema

The special within the ordinary, like the early morning air

Jiyong Kim

JiyongKim

Garments dyed by sunlight — one of one

KIMINTĒ Kimhēkim

KIMHĒKIM

A royal bloodline, resewn in Seoul

NEWWAVEBoys

NEW WAVE BOYS

Boys creating new waves — tailoring deconstructed, silhouettes draped anew

Jaden Cho (조성민)

JADEN CHO

Couture handwork, cut in Seoul

Lee Moo-yeol & Kim Min-hee

YOUSER

Deconstructed streetwear, tailored to the edge

Byungmun Seo & Jina Um

BMUET(TE)

Classic tailoring, poetically deconstructed

Kyungho Choi & Hyunhee Song

HOLY NUMBER 7

Witty eco messages, mix-and-match Seoul tailoring

Seongwoo Jeong & Haeun Myung

GRACE ELWOOD

Between romance and dissonance — sculptural tailoring from Seoul

Chungchung Lee

LIE

Dynamic sport codes, precision tailoring — Paris to Seoul

Hyemee Lee

EENK

A wardrobe written letter by letter, A to Z

OURCOMOS

Lake Como serenity in simple, balanced design

Kelly Shin

KELLY SHIN

Simplicity — effortless high-end womenswear from Seoul

XLIM design group

XLIM

Technical minimalism, cut with poetry

AJOBYAJO

Seoul streetwear, kept in motion by its collaborations

MOONEED

Quietly radiant beauty, free within the trends

Hyejin Yoo

KUMANN YHJ

Futuristic structuralism — fifteen years of re-tailored tailoring

MOHAN

Moderation handling — calm, understated womenswear staples

YounSoo Park

BIG PARK

Adventurous upscale womenswear, from Seoul to New York and Paris

Seung Jin Oh

LOE

Luxury designer swimwear and resortwear from Seoul

Jiyoung Park

DILETTANTISME

Dressing is expression, enjoying is an attitude

Y.SO.CEREALZ

Y.SO.CEREALZ

It's okay to make mistakes — Seoul streetwear with a message

Hyeyoung Shin

WNDERKAMMER

Quiet luxury, drawn in refined lines

CEEANN

Seoul Fashion Week tailoring, and the everyday line beside it

Jiman Kim

MAN.G STU:DIO

Wearable art between fashion and contemporary art

Sun-ok Lim

PARTsPARTs

One material, seamless — fashion rebuilt as a system

ADLIELOS

Experimental luxury street — freedom held with refinement

Ahyoung Kim

CAHIERS

Couture-minded femininity, written in frills and organza

Kisuk Cho

KUSIKOHC

The right to fail, cut into cloth

SECOND ARMOIRE

SECOND ARMOIRE

Sustainable luxury for your second wardrobe

Jong-gyu Yun

JOHN&3:21

Hand-worked curves from the Seoul runway

KIMOUI

KIMOUI

Purity as a base — seasonal collections from the Seoul Fashion Week runway

Yeji Kim

MOSSENTIC

Simple, sensual design rooted in everyday life

JULYCOLUMN

JULYCOLUMN

Circular design, crafted in a Seoul atelier

Bonbom Cho

BONBOM

British tailoring, rewired by youth culture

ANNEHEARTS

Modern vintage that wears emotion

Sun Woo Chang

SUN WOO

Pop-up sculpture in psychedelic nylon jersey

Bongseok Kwon

BLR

Dark avant-garde denim, washed and torn in Seoul

Hayeon Hwang

RAIVE

Boundless, free-spirited style, dreamt between RÊVE and I

Sanghwa Lee

SSERPE

Vagabond wear — street sensibility, nomadic freedom

Heeyong Hee

HEEYONGHEE

Tender mismatch — runway draping, burnt textures, heart-logo play

Kwak Hyun Joo

KwakHyunJoo Collection

Le label runway de Séoul, entre esprit et structure

PHENOMENON SEEPER

PHENOMENONSEEPER

Phenomena made wearable — original prints from the brand's own photographs

THELOOM

THELOOM

Clothes that resemble the person wearing them

Mee-Kung Lee

AMOMENTO

We do not remember days — we remember moments

Hyun Beom Choi & Min Woo Ko

ARTS DE BASE

Draped and unbalanced cuts in plain cotton and denim

Choonmoo Park

DEMOO

Bold contrast, gentle harmony — Korea’s modern avant-garde since 1988

Seongdong Lee

UL:KIN

Art reborn as fashion — Seoul's upcycled avant-garde

Younhee Park

GREEDILOUS

Bold prints, made to order in Seoul

MMAM

MMAM

Structural layering, worn inside out

Hyun-min Han

MÜNN

Tailoring, turned inside out

GAZE DE LIN

GAZE DE LIN

Paper-draped avant-garde — the minimum for everyone

Seokwoon Yoon

SEOKWOON YOON

Art-wear built to be worn inside-out

Choonghoon Choi

DOUCAN

Hand-drawn oriental fantasy in contemporary silhouettes