GREEDILOUS is the Seoul label of designer Younhee Park, recognised for bold prints and assertive silhouettes. The house has presented consecutive collections from 2024 through the 2026 F/W season, and garments are produced one-to-one on a made-to-order basis in small runs.

JULYCOLUMN is a Seoul boutique label devoted to circular design: forgotten deadstock fabrics, scraps, and unsold garments are reworked into new pieces, alongside traditional techniques on the brink of extinction. Every garment is made in-house at the Cheongdam-dong atelier — from pattern-making and sewing to handcraft and packaging — in small runs of roughly three to ten pieces per style.

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes.

The label has shown collections from 2025 S/S through 2026 F/W.

RE RHEE — "finding myself again", from designer Junbok Rhee's family name — is a Seoul label launched in 2019 by the Central Saint Martins-trained designer together with Hyunjung Joo. A regular on the Seoul Fashion Week runway (2024 FW through 2026 SS), the house builds refined, quietly luxurious womenswear around drape, precise tailoring and restrained trend.

CAHIERS is a Seoul womenswear label led by designer Ahyoung Kim, a Seoul Fashion Week name (2024 and 2025 S/S) that has also shown in New York. The house proposes elegant silhouettes and couture-minded details — jabot frills, organza ribbons, sculptural capes — in a feminine, luxurious register.

EENK is the Seoul label of designer Hyemee Lee, whose lifelong fascination with type, print and books shaped its identity — the name is a play on 'ink', drawn from the recurring letter E in LEE HYEMEE. Collections unfold through the Letter Project, an A-to-Z sequence of season concepts that began with accessories such as B for Beanie, made its ready-to-wear debut with K for Knit at Seoul Fashion Week's Generation Next in FW18, and has staged six runway shows during Paris Fashion Week since FW22.

Season after season, the house reinterprets Korean aesthetics with a contemporary sensibility.

L'EAU ET (LOE) is a Seoul-based luxury designer swimwear and resortwear label that showed on the 2025 S/S Seoul Fashion Week runway. Alongside one-piece swimsuits cut in the house's own body-sculpting pattern, it offers resort-mood ready-to-wear — slip dresses, wide-leg pants and sheer metallic-thread robes.

Seoul womenswear label SECOND ARMOIRE (02 ARMOIRE) builds "sustainable luxury balancing beauty and ethics — your second wardrobe, completed by mindful consumption." The house is known for its eco-fur and faux-fur work alongside refined tailored womenswear, and has shown on the Seoul Fashion Week calendar.

Founded in Seoul in 2016 by creative director Mee-Kung Lee, AMOMENTO reinterprets timeless classics through restrained design and architecturally inspired silhouettes. The label develops its own textiles each season and is carried by more than 100 stockists worldwide, including Printemps in Paris.

GAZE DE LIN is a Seoul label with a seasonal collection archive running from 2015 F/W to 2026 S/S, and a 2025 F/W Seoul Fashion Week participant. Its online shop carries GDeL, the sustainable line launched in 2023 that embraces diversity beyond era and gender under the idea of 'the minimum for everyone', using a paper-draping technique to maximise ergonomic fit while minimising fabric waste.

HEEYONGHEE is the Seoul designer brand of Heeyong Hee (희용희); HEEYONGHeE STUDIO develops its ready-to-wear directly from her runway collections — most recently 'Tender Mismatch', shown in Milan for SS26, following a New York Fashion Week FW23 show and Seoul Fashion Week participation. Signature codes run from burnt, distressed textures, precise gathering and asymmetric draping to heart-logo objects, alongside a made-to-measure atelier service for the silk dress line.

JOHN&3:21 is the Seoul label of designer Jong-gyu Yun, a regular on the Seoul Fashion Week runway. The house is known for hand-worked curves and an artistic deconstructivism, shown alongside a line of graphic jersey pieces.

KIMHĒKIM is named after the Korean royal Kim dynasty of ancient Gaya, whose golden craftsmanship founder KIMINTĒ Kimhēkim carries into his own bloodline of clothes. Trained in Paris couture houses, KIMINTĒ founded the label in the summer of 2016 and presents as a member of the Fédération de la Haute Couture et de la Mode, cutting simple yet poetic collections in his Seoul atelier.

Menswear-rooted label of designer Hyun-min Han, shown at Paris Fashion Week. MÜNN overturns the conventions of fine tailoring — flipping the inside and outside of a garment’s construction — to propose a new form of contemporary silhouette.

SUN WOO is the experimental womenswear label of Seoul designer Sun Woo Chang, who showed at Seoul Fashion Week 2024 F/W. Her signature "pop-up", wired and tornado constructions turn psychedelic-coloured nylon jersey into sculptural one-size garments — some of which fold flat like a one-touch tent — largely made to order in the studio within 7–15 days.

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear.

Every piece is made to order and crafted within 14–20 business days.

AJOBYAJO is a Seoul streetwear house that has run its own store since 2016 and shows each season at Seoul Fashion Week. Alongside its main line it keeps a standing set of collaboration capsules — SCR, POG:SERVICE, Double Lovers, Marilyn Monroe — that carry the label's graphic language onto other makers' silhouettes.

ARTS DE BASE is a Seoul label run by Hyun Beom Choi and Min Woo Ko from a studio in Gwangjin-gu, trading since 2020. The house works in draped and unbalanced cuts — cowl necks, asymmetric collars, corsetry and chaps — built from plain cottons and denims rather than surface decoration.

Founded by designers Byungmun Seo and Jina Um, BMUET(TE) deconstructs the classic suit and dress into avant-garde, poetic silhouettes. Based in Seoul, the label shows at London and Paris fashion week showrooms, pairing rigorous structural tailoring with a rebellious, romantic sensibility.

CEEANN is a Seoul designer label that shows on the Seoul Fashion Week schedule. Its collections move between sharply cut tailoring under season style codes and a softer everyday line built around riveted hardware and washed jersey.

DOUCAN is the Seoul label of designer Choonghoon Choi, who transfers his own hand-drawn original artworks onto fabric. Each season the house unfolds an oriental fantasy through contemporary Western silhouettes, presented at Paris Fashion Week.

Jiyong Kim is the world-leading pioneer of sun-bleaching: fabrics are left outdoors for months while sunlight and wind slowly etch natural patterns into the cloth. Because no two lengths of fabric ever fade the same way, each garment is a one-of-a-kind artistic piece that cannot be mass-produced.

KUSIKOHC is the label of visual artist Kisuk Cho, who turns the 'Right to Fail' into clothing: destructive details, raw cut-outs and origami-folded seams that celebrate the beauty of imperfection. The collections centre on graphic embroidered knits, denim and leather outerwear.

MOHAN — short for "moderation handling" — is a Seoul womenswear label founded on a philosophy of restraint. Grounded in the classics, it renders the neutral side of femininity in calm, understated designs: Scandinavian-minimal staples that let the quality of good fabrics speak, holding quality and price in careful balance.

MOSSENTIC compounds the designer's birth flower, moss, with "authentic" — an authentic brand carried by its designer's own sensibility. Led by Yeji Kim in Seoul, the label proposes modern, trend-aware womenswear whose simple, sensual designs hold everyday life, sold exclusively through its own online store.

RAIVE is a Seoul womenswear label that draws on music, film and art to propose a free-spirited style without boundaries. Its name fuses RÊVE — dream, fantasy, longing — with I, the self, under the motto Peace, Love, Unusual, Respect.

Launched online in 2017 and run by Eternal Group, the label is steered by designer Hayeon Hwang.

thema — short for "the early morning air" — is a Seoul label built on the slogan "Like the early morning air", reinterpreting in its own way the feeling the dawn air carries. It holds to classic styles layered with sensuous patterns, and its core value is clothing anyone can wear, with no gender boundary in design or sizing.

thema hopes to be the special within the ordinary — like the early morning air.

Founded in Seoul by designer Hyeyoung Shin, WNDERKAMMER is devoted to quiet luxury and contemporary minimalism. Silk, organic cotton and other natural, eco-conscious fabrics are cut into refined lines and graceful silhouettes — clothes that are never loud, yet lend the wearer a gentle charisma.

A Seoul designer label seasoned on the Milan Fashion Week runway and in Paris showrooms. YOUSER dissolves the border between deconstructed streetwear and high-end tailoring through surrealist graphics and bold cut lines — colliding heritage cloths like hand-woven Harris Tweed with Japanese denim inside a single garment.

GREEDILOUS is the Seoul label of designer Younhee Park, recognised for bold prints and assertive silhouettes. The house has presented consecutive collections from 2024 through the 2026 F/W season, and garments are produced one-to-one on a made-to-order basis in small runs.

JULYCOLUMN is a Seoul boutique label devoted to circular design: forgotten deadstock fabrics, scraps, and unsold garments are reworked into new pieces, alongside traditional techniques on the brink of extinction. Every garment is made in-house at the Cheongdam-dong atelier — from pattern-making and sewing to handcraft and packaging — in small runs of roughly three to ten pieces per style.

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes.

The label has shown collections from 2025 S/S through 2026 F/W.

RE RHEE — "finding myself again", from designer Junbok Rhee's family name — is a Seoul label launched in 2019 by the Central Saint Martins-trained designer together with Hyunjung Joo. A regular on the Seoul Fashion Week runway (2024 FW through 2026 SS), the house builds refined, quietly luxurious womenswear around drape, precise tailoring and restrained trend.

CAHIERS is a Seoul womenswear label led by designer Ahyoung Kim, a Seoul Fashion Week name (2024 and 2025 S/S) that has also shown in New York. The house proposes elegant silhouettes and couture-minded details — jabot frills, organza ribbons, sculptural capes — in a feminine, luxurious register.

EENK is the Seoul label of designer Hyemee Lee, whose lifelong fascination with type, print and books shaped its identity — the name is a play on 'ink', drawn from the recurring letter E in LEE HYEMEE. Collections unfold through the Letter Project, an A-to-Z sequence of season concepts that began with accessories such as B for Beanie, made its ready-to-wear debut with K for Knit at Seoul Fashion Week's Generation Next in FW18, and has staged six runway shows during Paris Fashion Week since FW22.

Season after season, the house reinterprets Korean aesthetics with a contemporary sensibility.

L'EAU ET (LOE) is a Seoul-based luxury designer swimwear and resortwear label that showed on the 2025 S/S Seoul Fashion Week runway. Alongside one-piece swimsuits cut in the house's own body-sculpting pattern, it offers resort-mood ready-to-wear — slip dresses, wide-leg pants and sheer metallic-thread robes.

Seoul womenswear label SECOND ARMOIRE (02 ARMOIRE) builds "sustainable luxury balancing beauty and ethics — your second wardrobe, completed by mindful consumption." The house is known for its eco-fur and faux-fur work alongside refined tailored womenswear, and has shown on the Seoul Fashion Week calendar.

Founded in Seoul in 2016 by creative director Mee-Kung Lee, AMOMENTO reinterprets timeless classics through restrained design and architecturally inspired silhouettes. The label develops its own textiles each season and is carried by more than 100 stockists worldwide, including Printemps in Paris.

GAZE DE LIN is a Seoul label with a seasonal collection archive running from 2015 F/W to 2026 S/S, and a 2025 F/W Seoul Fashion Week participant. Its online shop carries GDeL, the sustainable line launched in 2023 that embraces diversity beyond era and gender under the idea of 'the minimum for everyone', using a paper-draping technique to maximise ergonomic fit while minimising fabric waste.

HEEYONGHEE is the Seoul designer brand of Heeyong Hee (희용희); HEEYONGHeE STUDIO develops its ready-to-wear directly from her runway collections — most recently 'Tender Mismatch', shown in Milan for SS26, following a New York Fashion Week FW23 show and Seoul Fashion Week participation. Signature codes run from burnt, distressed textures, precise gathering and asymmetric draping to heart-logo objects, alongside a made-to-measure atelier service for the silk dress line.

JOHN&3:21 is the Seoul label of designer Jong-gyu Yun, a regular on the Seoul Fashion Week runway. The house is known for hand-worked curves and an artistic deconstructivism, shown alongside a line of graphic jersey pieces.

KIMHĒKIM is named after the Korean royal Kim dynasty of ancient Gaya, whose golden craftsmanship founder KIMINTĒ Kimhēkim carries into his own bloodline of clothes. Trained in Paris couture houses, KIMINTĒ founded the label in the summer of 2016 and presents as a member of the Fédération de la Haute Couture et de la Mode, cutting simple yet poetic collections in his Seoul atelier.

Menswear-rooted label of designer Hyun-min Han, shown at Paris Fashion Week. MÜNN overturns the conventions of fine tailoring — flipping the inside and outside of a garment’s construction — to propose a new form of contemporary silhouette.

SUN WOO is the experimental womenswear label of Seoul designer Sun Woo Chang, who showed at Seoul Fashion Week 2024 F/W. Her signature "pop-up", wired and tornado constructions turn psychedelic-coloured nylon jersey into sculptural one-size garments — some of which fold flat like a one-touch tent — largely made to order in the studio within 7–15 days.

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear.

Every piece is made to order and crafted within 14–20 business days.

AJOBYAJO is a Seoul streetwear house that has run its own store since 2016 and shows each season at Seoul Fashion Week. Alongside its main line it keeps a standing set of collaboration capsules — SCR, POG:SERVICE, Double Lovers, Marilyn Monroe — that carry the label's graphic language onto other makers' silhouettes.

ARTS DE BASE is a Seoul label run by Hyun Beom Choi and Min Woo Ko from a studio in Gwangjin-gu, trading since 2020. The house works in draped and unbalanced cuts — cowl necks, asymmetric collars, corsetry and chaps — built from plain cottons and denims rather than surface decoration.

Founded by designers Byungmun Seo and Jina Um, BMUET(TE) deconstructs the classic suit and dress into avant-garde, poetic silhouettes. Based in Seoul, the label shows at London and Paris fashion week showrooms, pairing rigorous structural tailoring with a rebellious, romantic sensibility.

CEEANN is a Seoul designer label that shows on the Seoul Fashion Week schedule. Its collections move between sharply cut tailoring under season style codes and a softer everyday line built around riveted hardware and washed jersey.

DOUCAN is the Seoul label of designer Choonghoon Choi, who transfers his own hand-drawn original artworks onto fabric. Each season the house unfolds an oriental fantasy through contemporary Western silhouettes, presented at Paris Fashion Week.

Jiyong Kim is the world-leading pioneer of sun-bleaching: fabrics are left outdoors for months while sunlight and wind slowly etch natural patterns into the cloth. Because no two lengths of fabric ever fade the same way, each garment is a one-of-a-kind artistic piece that cannot be mass-produced.

KUSIKOHC is the label of visual artist Kisuk Cho, who turns the 'Right to Fail' into clothing: destructive details, raw cut-outs and origami-folded seams that celebrate the beauty of imperfection. The collections centre on graphic embroidered knits, denim and leather outerwear.

MOHAN — short for "moderation handling" — is a Seoul womenswear label founded on a philosophy of restraint. Grounded in the classics, it renders the neutral side of femininity in calm, understated designs: Scandinavian-minimal staples that let the quality of good fabrics speak, holding quality and price in careful balance.

MOSSENTIC compounds the designer's birth flower, moss, with "authentic" — an authentic brand carried by its designer's own sensibility. Led by Yeji Kim in Seoul, the label proposes modern, trend-aware womenswear whose simple, sensual designs hold everyday life, sold exclusively through its own online store.

RAIVE is a Seoul womenswear label that draws on music, film and art to propose a free-spirited style without boundaries. Its name fuses RÊVE — dream, fantasy, longing — with I, the self, under the motto Peace, Love, Unusual, Respect.

Launched online in 2017 and run by Eternal Group, the label is steered by designer Hayeon Hwang.

thema — short for "the early morning air" — is a Seoul label built on the slogan "Like the early morning air", reinterpreting in its own way the feeling the dawn air carries. It holds to classic styles layered with sensuous patterns, and its core value is clothing anyone can wear, with no gender boundary in design or sizing.

thema hopes to be the special within the ordinary — like the early morning air.

Founded in Seoul by designer Hyeyoung Shin, WNDERKAMMER is devoted to quiet luxury and contemporary minimalism. Silk, organic cotton and other natural, eco-conscious fabrics are cut into refined lines and graceful silhouettes — clothes that are never loud, yet lend the wearer a gentle charisma.

A Seoul designer label seasoned on the Milan Fashion Week runway and in Paris showrooms. YOUSER dissolves the border between deconstructed streetwear and high-end tailoring through surrealist graphics and bold cut lines — colliding heritage cloths like hand-woven Harris Tweed with Japanese denim inside a single garment.