VEGAN TIGER
VEGAN TIGER
VEGAN TIGER is Korea's first vegan fashion brand, founded on the slogan CRUELTY FREE to end the suffering of fur animals and to widen what a shopper can choose from. It uses no fur and no material produced by exploiting a life, weaving and selecting sustainable alternatives instead. The name is a deliberate contradiction — a tiger that eats vegetables — and the house works the same way, pushing past the limits of vegan fashion through its own art-work and a mix-match of material and colour: basic silhouettes and patterns carrying bold colour, and messages about life told wittily rather than solemnly. A share of the proceeds is turned into support for vegan festivals and for animal and environmental campaigns.
CRUELTY FREE — Korea’s first vegan fashion house
The story
VEGAN TIGER is Korea's first vegan fashion brand, founded on the slogan CRUELTY FREE to end the suffering of fur animals and to widen what a shopper can choose from. It uses no fur and no material produced by exploiting a life, weaving and selecting sustainable alternatives instead.
The name is a deliberate contradiction — a tiger that eats vegetables — and the house works the same way, pushing past the limits of vegan fashion through its own art-work and a mix-match of material and colour: basic silhouettes and patterns carrying bold colour, and messages about life told wittily rather than solemnly. A share of the proceeds is turned into support for vegan festivals and for animal and environmental campaigns.