The house
Y.SO.CEREALZ
Seoul
It's okay to make mistakes — Seoul streetwear with a message
Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.
Y.SO.CEREALZ
Tailored Pea-Coat
415 € (US$437.06)
Final price may vary based on current exchange rates.
Taxes and duties included
Tailored Pea-Coat — outerwear from Y.SO.CEREALZ's Seoul street collection.
Size
Free returns within 14 days
Fit & details+
A pea coat with a tailored silhouette.
Material & care+
Fabric composition not specified by the maker.
Shipping & returns+
Shipped from Seoul — 5–8 business days.
Free returns within 14 days, in line with your right of withdrawal.
Taxes & duties+
Taxes and customs duties included — no fees on delivery.
The house
Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.
![Border Full Zip Sweat Jacket [Melange Grey]](https://d1l9qu6k3cejyy.cloudfront.net/t?url=https%3A%2F%2Fd1l9qu6k3cejyy.cloudfront.net%2Fproducts%2Fadlielos%2F418%2Fv1-thumb.jpg&w=1920&q=75)
![Batwing 3L Jacket [CHARCOAL]](https://d1l9qu6k3cejyy.cloudfront.net/t?url=https%3A%2F%2Fd1l9qu6k3cejyy.cloudfront.net%2Fproducts%2Fajobyajo%2F2582%2Fv1-thumb.jpg&w=1920&q=75)
![[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket](https://d1l9qu6k3cejyy.cloudfront.net/t?url=https%3A%2F%2Fd1l9qu6k3cejyy.cloudfront.net%2Fproducts%2Fcahiers%2F4848%2Fmain.jpg&w=1920&q=75)
AddedView cart