The house
Y.SO.CEREALZ
Seoul
It's okay to make mistakes — Seoul streetwear with a message
Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.
Y.SO.CEREALZ
Shepherd’s Rainbow Coat
485 € (US$506.99)
Final price may vary based on current exchange rates.
Taxes and duties included
Shepherd’s Rainbow Coat — outerwear from Y.SO.CEREALZ's Seoul street collection.
Size
Free returns within 14 days
Fit & details+
A coat from the Ysocerealz Seoul street collection.
Material & care+
Fabric composition not specified by the maker.
Shipping & returns+
Shipped from Seoul — 5–8 business days.
Free returns within 14 days, in line with your right of withdrawal.
Taxes & duties+
Taxes and customs duties included — no fees on delivery.
The house
Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.
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