
YUNSÉ
YUNSÉ
YUNSÉ is a contemporary womenswear brand based in London and Seoul. It defines its aesthetic as 'cynical nouveau': by bringing together contrasting ideas — a cynicism towards its era and the organic forms of Art Nouveau — it asks, rather dramatically, 'why not express more?' The contrast of different concepts and materials is its aesthetic formula.
Cynical nouveau — why not express more
The story
YUNSÉ is a contemporary womenswear brand based in London and Seoul. It defines its aesthetic as 'cynical nouveau': by bringing together contrasting ideas — a cynicism towards its era and the organic forms of Art Nouveau — it asks, rather dramatically, 'why not express more?' The contrast of different concepts and materials is its aesthetic formula.







































