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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Help+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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Y.SO.CEREALZ

The house

Y.SO.CEREALZ

Seoul

It's okay to make mistakes — Seoul streetwear with a message

Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.

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Is This Coduroy? Loungepants (khaki) — view 1
Is This Coduroy? Loungepants (khaki) — view 2
Is This Coduroy? Loungepants (khaki) — view 3
Is This Coduroy? Loungepants (khaki) — view 4
Is This Coduroy? Loungepants (khaki) — view 5
Is This Coduroy? Loungepants (khaki) — view 6
Y.SO.CEREALZ

Is This Coduroy? Loungepants (khaki)

130 € (US$136.36)

Final price may vary based on current exchange rates.

Taxes and duties included

Is This Coduroy? Loungepants (khaki) — a bottom from Y.SO.CEREALZ's Seoul street collection.

Size

Free returns within 14 days

Fit & details+

Loungepants from the Ysocerealz Seoul street collection.

Material & care+

Fabric composition not specified by the maker.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

Y.SO.CEREALZ

Seoul

It's okay to make mistakes — Seoul streetwear with a message

Y.SO.CEREALZ (Why So Cerealz?) is a Seoul street label operated by TG&Co. under Kitae Son, with a showroom on Jahamun-ro in Jongno. Taking off from the biblical parable of the buried talent, its message is that mistakes are not failure but a step toward success — so hey, why so serious? The brand showed at Seoul Fashion Week for the 2024 S/S and F/W seasons and releases collaborations with artists such as Mothfly, Chanan and Inkyoung.

Discover the house

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Reconstitution of space Shirt

Y.SO.CEREALZ

Reconstitution of space Shirt

195 € (US$205.59)
Moon Face Sweatshirt (inkyoung)

Y.SO.CEREALZ

Moon Face Sweatshirt (inkyoung)

110 € (US$117.48)
Let’s Get Along Hoodie

Y.SO.CEREALZ

Let’s Get Along Hoodie

110 € (US$115.38)
Moon Phase Zip-up Hoodie (Chanan & inkyoung)

Y.SO.CEREALZ

Moon Phase Zip-up Hoodie (Chanan & inkyoung)

170 € (US$179.02)
I have carrot allergy T-shirt (mothfly)

Y.SO.CEREALZ

I have carrot allergy T-shirt (mothfly)

75 € (US$80.42)
eco-Wide Baggie Trousers (black)

Y.SO.CEREALZ

eco-Wide Baggie Trousers (black)

170 € (US$179.02)
3/4 Raglan Rainbow Coat

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3/4 Raglan Rainbow Coat

485 € (US$506.99)
Pina Bausch T-shirt

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Pina Bausch T-shirt

100 € (US$103.50)
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Y.SO.CEREALZ

Shepherd’s Rainbow Coat

485 € (US$506.99)
Fountain of Youth track jersey (Chanan & inkyoung)

Y.SO.CEREALZ

Fountain of Youth track jersey (Chanan & inkyoung)

170 € (US$179.02)
Tailored Pea-Coat

Y.SO.CEREALZ

Tailored Pea-Coat

415 € (US$437.06)
eco-Wide Baggie Trousers (olive)

Y.SO.CEREALZ

eco-Wide Baggie Trousers (olive)

170 € (US$179.02)
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Lace-Up Logo Velvet Track Pants [Burgundy]

ADLIELOS

Lace-Up Logo Velvet Track Pants [Burgundy]

130 €−54%60 € (US$62.24)
Vegan Leather One Tuck Track Pants [BLACK]

AJOBYAJO

Vegan Leather One Tuck Track Pants [BLACK]

45 € (US$48.95)
Pleated Midi Skirt, Brown

AMOMENTO

Pleated Midi Skirt, Brown

180 €−31%125 € (US$131.68)
French Terry Shorts (Navy)

ANNEHEARTS

French Terry Shorts (Navy)

50 €−20%40 € (US$43.64)
Corduroy Short Pants (Black)

ARTS DE BASE

Corduroy Short Pants (Black)

55 € (US$55.24)
Wavy Decon Trousers (Black)

BESFXXK

Wavy Decon Trousers (Black)

335 € (US$348.95)
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Wide Bermuda Pants

465 € (US$488.81)
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Faded Camo Carpenter Pants

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215 € (US$225.17)
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BONBOM

Asym Tuck Wind Breaker Pants

390 € (US$406.50)
Color Block Track Pants (Khaki)

CEEANN

Color Block Track Pants (Khaki)

65 € (US$68.53)
Contrast Stitch Pants White

DEMOO

Contrast Stitch Pants White

330 € (US$346.15)
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