Flâneur Séoul
MMAM
MMAMMMAM

MMAM

MMAM

The story

Structural layering, worn inside out

Doodle Balloon Mini DressBanding Pants (Camel Brown)Off-Sleeve Tied Stripe Shirt (Brown)Off-Sleeve Tied Stripe Shirt (Light Blue)

Signature pieces

All pieces

150 pieces
Doodle Balloon Mini Dress

MMAM

Doodle Balloon Mini Dress

744 € (US$780.42)
Banding Pants (Camel Brown)

MMAM

Banding Pants (Camel Brown)

198 € (US$208.95)
Off-Sleeve Tied Stripe Shirt (Brown)

MMAM

Off-Sleeve Tied Stripe Shirt (Brown)

654 € (US$688.11)2 COLORS
Off-Sleeve Tied Stripe Shirt (Light Blue)

MMAM

Off-Sleeve Tied Stripe Shirt (Light Blue)

654 € (US$688.11)2 COLORS
Origami Trench Coat (Ivory)

MMAM

Origami Trench Coat (Ivory)

582 € (US$611.75)4 COLORS
Tweed Minimal Long Coat (Black)

MMAM

Tweed Minimal Long Coat (Black)

480 € (US$501.82)
2Way Hooded Zip-Up (Gray)

MMAM

2Way Hooded Zip-Up (Gray)

192 € (US$203.92)
Signature Logo Cropped Hooded Zip-Up

MMAM

Signature Logo Cropped Hooded Zip-Up

102 € (US$108.25)
Signature Doodle Number T-Shirt

MMAM

Signature Doodle Number T-Shirt

156 € (US$162.80)
Off-Sleeve Tied Shirt (Blue)

MMAM

Off-Sleeve Tied Shirt (Blue)

654 € (US$688.11)4 COLORS
Cape Trench Coat (Brown)

MMAM

Cape Trench Coat (Brown)

678 € (US$712.45)3 COLORS
Wide Pin Tuck Slacks (Gray)

MMAM

Wide Pin Tuck Slacks (Gray)

462 € (US$485.87)
Origami Trench Coat (Brown)

MMAM

Origami Trench Coat (Brown)

582 € (US$611.75)4 COLORS
Wide Pleated Pants (Brown)

MMAM

Wide Pleated Pants (Brown)

654 € (US$688.11)2 COLORS
Signature Pin-Tuck Slacks

MMAM

Signature Pin-Tuck Slacks

240 € (US$250.07)
Layered Pin Tuck Slacks (Camel Brown)

MMAM

Layered Pin Tuck Slacks (Camel Brown)

270 € (US$285.31)2 COLORS
Half Trench Coat

MMAM

Half Trench Coat

480 € (US$501.82)
Origami Trench Coat (Beige)

MMAM

Origami Trench Coat (Beige)

582 € (US$611.75)4 COLORS
Off-Sleeve Tied Shirt (Gold)

MMAM

Off-Sleeve Tied Shirt (Gold)

654 € (US$688.11)4 COLORS
Origami Trench Coat (Khaki)

MMAM

Origami Trench Coat (Khaki)

582 € (US$611.75)4 COLORS
Wide Pleated Pants

MMAM

Wide Pleated Pants

654 € (US$688.11)
Tweed Minimal Coat

MMAM

Tweed Minimal Coat

690 € (US$725.03)
Signature Reversible Jacket

MMAM

Signature Reversible Jacket

654 € (US$688.11)
Puff Sleeve Trench Coat Dress

MMAM

Puff Sleeve Trench Coat Dress

966 € (US$1,015.38)
Black Pants Detail Dress

MMAM

Black Pants Detail Dress

480 € (US$501.82)
Layered Skirt Tuck Pants

MMAM

Layered Skirt Tuck Pants

552 € (US$579.86)
Denim Logo Stitch Pants

MMAM

Denim Logo Stitch Pants

588 € (US$615.94)
Pleated Slit Skirt

MMAM

Pleated Slit Skirt

276 € (US$289.51)
Banding Pants

MMAM

Banding Pants

276 € (US$289.51)
New Beige Origami Jacket

MMAM

New Beige Origami Jacket

414 € (US$434.69)
New Beige Origami Half Sleeve Jacket

MMAM

New Beige Origami Half Sleeve Jacket

378 € (US$398.60)
Wool Minimal Jacket

MMAM

Wool Minimal Jacket

690 € (US$725.03)
Wool Minimal Long Coat

MMAM

Wool Minimal Long Coat

828 € (US$869.37)
Wool Patchwork Mini Skirt

MMAM

Wool Patchwork Mini Skirt

348 € (US$362.52)
Origami Wool Layered Jacket

MMAM

Origami Wool Layered Jacket

1 470 € (US$1,543.22)
Signature Trench Coat Short Jumpsuit

MMAM

Signature Trench Coat Short Jumpsuit

966 € (US$1,014.55)
Strap Pleated Bustier

MMAM

Strap Pleated Bustier

420 € (US$443.08)
Patchwork Dress

MMAM

Patchwork Dress

678 € (US$712.45)
Side Zipper Slit Bermuda Pants

MMAM

Side Zipper Slit Bermuda Pants

480 € (US$501.82)
Side Zipper Slit Short

MMAM

Side Zipper Slit Short

390 € (US$410.35)
MMAM

MMAM

MMAM

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2021 F/W through 2026 S/S.

Signature pieces

All pieces

Doodle Balloon Mini Dress

MMAM

Doodle Balloon Mini Dress

744 € (US$780.42)
Banding Pants (Camel Brown)

MMAM

Banding Pants (Camel Brown)

198 € (US$208.95)
Off-Sleeve Tied Stripe Shirt (Brown)

MMAM

Off-Sleeve Tied Stripe Shirt (Brown)

654 € (US$688.11)2 COLORS
Off-Sleeve Tied Stripe Shirt (Light Blue)

MMAM

Off-Sleeve Tied Stripe Shirt (Light Blue)

654 € (US$688.11)2 COLORS
Origami Trench Coat (Ivory)

MMAM

Origami Trench Coat (Ivory)

582 € (US$611.75)4 COLORS
Tweed Minimal Long Coat (Black)

MMAM

Tweed Minimal Long Coat (Black)

480 € (US$501.82)
2Way Hooded Zip-Up (Gray)

MMAM

2Way Hooded Zip-Up (Gray)

192 € (US$203.92)
Signature Logo Cropped Hooded Zip-Up

MMAM

Signature Logo Cropped Hooded Zip-Up

102 € (US$108.25)
Signature Doodle Number T-Shirt

MMAM

Signature Doodle Number T-Shirt

156 € (US$162.80)
Off-Sleeve Tied Shirt (Blue)

MMAM

Off-Sleeve Tied Shirt (Blue)

654 € (US$688.11)4 COLORS
Cape Trench Coat (Brown)

MMAM

Cape Trench Coat (Brown)

678 € (US$712.45)3 COLORS
Wide Pin Tuck Slacks (Gray)

MMAM

Wide Pin Tuck Slacks (Gray)

462 € (US$485.87)
Origami Trench Coat (Brown)

MMAM

Origami Trench Coat (Brown)

582 € (US$611.75)4 COLORS
Wide Pleated Pants (Brown)

MMAM

Wide Pleated Pants (Brown)

654 € (US$688.11)2 COLORS
Signature Pin-Tuck Slacks

MMAM

Signature Pin-Tuck Slacks

240 € (US$250.07)
Layered Pin Tuck Slacks (Camel Brown)

MMAM

Layered Pin Tuck Slacks (Camel Brown)

270 € (US$285.31)2 COLORS
Half Trench Coat

MMAM

Half Trench Coat

480 € (US$501.82)
Origami Trench Coat (Beige)

MMAM

Origami Trench Coat (Beige)

582 € (US$611.75)4 COLORS
Off-Sleeve Tied Shirt (Gold)

MMAM

Off-Sleeve Tied Shirt (Gold)

654 € (US$688.11)4 COLORS
Origami Trench Coat (Khaki)

MMAM

Origami Trench Coat (Khaki)

582 € (US$611.75)4 COLORS
Wide Pleated Pants

MMAM

Wide Pleated Pants

654 € (US$688.11)
Tweed Minimal Coat

MMAM

Tweed Minimal Coat

690 € (US$725.03)
Signature Reversible Jacket

MMAM

Signature Reversible Jacket

654 € (US$688.11)
Puff Sleeve Trench Coat Dress

MMAM

Puff Sleeve Trench Coat Dress

966 € (US$1,015.38)
Black Pants Detail Dress

MMAM

Black Pants Detail Dress

480 € (US$501.82)
Layered Skirt Tuck Pants

MMAM

Layered Skirt Tuck Pants

552 € (US$579.86)
Denim Logo Stitch Pants

MMAM

Denim Logo Stitch Pants

588 € (US$615.94)
Pleated Slit Skirt

MMAM

Pleated Slit Skirt

276 € (US$289.51)
Banding Pants

MMAM

Banding Pants

276 € (US$289.51)
New Beige Origami Jacket

MMAM

New Beige Origami Jacket

414 € (US$434.69)
New Beige Origami Half Sleeve Jacket

MMAM

New Beige Origami Half Sleeve Jacket

378 € (US$398.60)
Wool Minimal Jacket

MMAM

Wool Minimal Jacket

690 € (US$725.03)
Wool Minimal Long Coat

MMAM

Wool Minimal Long Coat

828 € (US$869.37)
Wool Patchwork Mini Skirt

MMAM

Wool Patchwork Mini Skirt

348 € (US$362.52)
Origami Wool Layered Jacket

MMAM

Origami Wool Layered Jacket

1 470 € (US$1,543.22)
Signature Trench Coat Short Jumpsuit

MMAM

Signature Trench Coat Short Jumpsuit

966 € (US$1,014.55)
Strap Pleated Bustier

MMAM

Strap Pleated Bustier

420 € (US$443.08)
Patchwork Dress

MMAM

Patchwork Dress

678 € (US$712.45)
Side Zipper Slit Bermuda Pants

MMAM

Side Zipper Slit Bermuda Pants

480 € (US$501.82)
Side Zipper Slit Short

MMAM

Side Zipper Slit Short

390 € (US$410.35)