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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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MMAM

The house

MMAM

Seoul

Structural layering, worn inside out

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2025 S/S through 2026 F/W.

Discover the house
Signature Reversible Jacket — view 1
Signature Reversible Jacket — view 2
Signature Reversible Jacket — view 3
Signature Reversible Jacket — view 4
MMAM

Signature Reversible Jacket

545 € (US$573.43)

Final price may vary based on current exchange rates.

Taxes and duties included

Minimal jacket with a logo label at the sleeve and a back structured by the label's signature inverted-trouser design. Light 100% wool falls into a natural, relaxed loose silhouette, and the fully reversible construction wears inside or out.

Size

Free returns within 14 days

Fit & details+

A minimal jacket with the signature inside-out pants detail at the back. It has a relaxed loose silhouette, a reversible design that wears both ways, and a sleeve logo label accent.

Material & care+

Wool 100%

Sizes & measurements+
SizeFR 36FR 38FR 40FR 42
length74 cm75 cm76 cm77 cm
armhole24 cm25 cm26 cm27 cm
chest47 cm49 cm51 cm53 cm
shoulders43 cm45 cm47 cm49 cm
sleeves62 cm63 cm64 cm65 cm

Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

MMAM

Seoul

Structural layering, worn inside out

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2025 S/S through 2026 F/W.

Discover the house

Same brand

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Tied Detail Long Skirt

MMAM

Tied Detail Long Skirt

200 € (US$208.39)
Wide Pin Tuck Slacks

MMAM

Wide Pin Tuck Slacks

220 € (US$230.07)
Signature Doodle Number T-Shirt

MMAM

Signature Doodle Number T-Shirt

130 € (US$135.66)
Middle Bow Long Dress

MMAM

Middle Bow Long Dress

200 € (US$208.39)
Shirring Maxi Dress

MMAM

Shirring Maxi Dress

260 € (US$271.33)
Wool Patchwork Mini Skirt

MMAM

Wool Patchwork Mini Skirt

290 € (US$302.10)
Pink Logo Printing T-Shirt

MMAM

Pink Logo Printing T-Shirt

130 € (US$135.66)
Banding Pants

MMAM

Banding Pants

230 € (US$241.26)
Minimal Cotton Pants

MMAM

Minimal Cotton Pants

175 € (US$181.12)
Black Pants Detail Dress

MMAM

Black Pants Detail Dress

400 € (US$418.18)
New Beige Origami Jacket

MMAM

New Beige Origami Jacket

345 € (US$362.24)
Strap Pleated Bustier

MMAM

Strap Pleated Bustier

350 € (US$369.23)
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Same category

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Border Full Zip Sweat Jacket [Melange Grey]

ADLIELOS

Border Full Zip Sweat Jacket [Melange Grey]

65 €−46%35 € (US$34.62)
Batwing 3L Jacket [CHARCOAL]

AJOBYAJO

Batwing 3L Jacket [CHARCOAL]

55 € (US$55.94)
Oversized Wool Jacket, Black

AMOMENTO

Oversized Wool Jacket, Black

325 €−29%230 € (US$239.37)
Denim Trapezium Jacket

ARTS DE BASE

Denim Trapezium Jacket

180 € (US$188.11)
Decon Open Sleeve Blazer

BESFXXK

Decon Open Sleeve Blazer

795 € (US$832.17)
BIG PARK Embroidered Camo Bomber

BIG PARK

BIG PARK Embroidered Camo Bomber

440 € (US$460.14)
Anchored Puller Utility Jacket Black

BLR

Anchored Puller Utility Jacket Black

155 € (US$160.14)
Frill Detail Anorak Jacket Grey

BMUET(TE)

Frill Detail Anorak Jacket Grey

265 € (US$279.02)
Tweed Blazer

BONBOM

Tweed Blazer

710 € (US$747.06)
[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket

CAHIERS

[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket

365 € (US$381.82)
CN23FWOU12_JUMPER

CEEANN

CN23FWOU12_JUMPER

525 € (US$551.05)
Hooded Zip-Up Jacket Beige

DEMOO

Hooded Zip-Up Jacket Beige

410 € (US$430.07)
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Draped and unbalanced cuts in plain cotton and denim

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DEMOO

DEMOO

Bold contrast, gentle harmony — Korea’s modern avant-garde since 1988

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GREEDILOUS

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Bold prints, made to order in Seoul

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MÜNN

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Tailoring, turned inside out

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GAZE DE LIN

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Paper-draped avant-garde — the minimum for everyone

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SEOKWOON YOON

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Art-wear built to be worn inside-out

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DOUCAN

DOUCAN

Hand-drawn oriental fantasy in contemporary silhouettes

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RE RHEE

RE RHEE

Finding oneself again — drape and quiet tailoring from Seoul Fashion Week

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YUGADANG

YUGADANG

Korean folk tales, made to order

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BESFXXK

BESFXXK

One garment, two ways — hybrid tailoring from the London–Paris runways

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thema

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The special within the ordinary, like the early morning air

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JiyongKim

JiyongKim

Garments dyed by sunlight — one of one

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KIMHĒKIM

KIMHĒKIM

A royal bloodline, resewn in Seoul

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NEW WAVE BOYS

NEW WAVE BOYS

Boys creating new waves — tailoring deconstructed, silhouettes draped anew

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JADEN CHO

JADEN CHO

Couture handwork, cut in Seoul

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