
BLR
Bongseok Kwon
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Dark avant-garde denim, washed and torn in Seoul
The story
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes.
A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Signature pieces
All pieces
31 pieces
BLR
Anchored Puller Utility Jacket Black
BLR
Faded Camo Carpenter Pants
BLR
Leather-Trim Knee Point Denim Pants
BLR
Silhouette Graphic Oversized T-Shirt Black
BLR
Logo Rivet Gradation Washing Sleeveless
BLR
Waffle Mix Washed Sweat Pants Melange Grey
BLR
Dyed Multi Cargo Carpenter Pants Light Grey
BLR
Waffle Mix Washed Sweat Pants Black
BLR
Utility Leather-Trim Bermuda Pants
BLR
Vertical Lettering Graphic T-Shirt
BLR
Anchored Puller Utility Jacket White
BLR
Brushed Oil Washed Wide Denim Pants Grey
BLR
Utility Camo Carpenter Pants
BLR
Double Yoke Oil Washed Bootcut Denim Pants
BLR
Curved Detail Bermuda Denim Pants
BLR
Knee Darted Nylon Pants
BLR
Curved Line Flight Jacket Charcoal
BLR
Embossed Wave Washing Wide Denim Pants Black
BLR
Eyelet Pouch Double Chain Key Ring
BLR
Spray Washed Semi-Flare Pants Black
BLR
Silhouette Graphic Oversized T-Shirt Ivory
BLR
UNFINISHED Vintage Damaged Oversized T-shirt
BLR
Camo Zip-Up Overshirt Charcoal
BLR
Camo Zip-Up Overshirt Ivory
BLR
BLR Double Trident Washing Wide Denim Pants Black
BLR
Spray Washed Semi-Flare Pants Beige
BLR
Logo Vintage Washed Nylon Ball Cap
BLR
Knee Point Washed Denim Pants Yellow Blue
BLR
Brushed Oil Washed Wide Denim Pants Black
BLR
Vintage Logo Embroidery T-Shirt
BLR
Multi Pocket Wide Cargo Pants

BLR
Bongseok Kwon
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Dark avant-garde denim, washed and torn in Seoul
The story
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes.
A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Signature pieces
All pieces
31 pieces
BLR
Anchored Puller Utility Jacket Black
BLR
Faded Camo Carpenter Pants
BLR
Leather-Trim Knee Point Denim Pants
BLR
Silhouette Graphic Oversized T-Shirt Black
BLR
Logo Rivet Gradation Washing Sleeveless
BLR
Waffle Mix Washed Sweat Pants Melange Grey
BLR
Dyed Multi Cargo Carpenter Pants Light Grey
BLR
Waffle Mix Washed Sweat Pants Black
BLR
Utility Leather-Trim Bermuda Pants
BLR
Vertical Lettering Graphic T-Shirt
BLR
Anchored Puller Utility Jacket White
BLR
Brushed Oil Washed Wide Denim Pants Grey
BLR
Utility Camo Carpenter Pants
BLR
Double Yoke Oil Washed Bootcut Denim Pants
BLR
Curved Detail Bermuda Denim Pants
BLR
Knee Darted Nylon Pants
BLR
Curved Line Flight Jacket Charcoal
BLR
Embossed Wave Washing Wide Denim Pants Black
BLR
Eyelet Pouch Double Chain Key Ring
BLR
Spray Washed Semi-Flare Pants Black
BLR
Silhouette Graphic Oversized T-Shirt Ivory
BLR
UNFINISHED Vintage Damaged Oversized T-shirt
BLR
Camo Zip-Up Overshirt Charcoal
BLR
Camo Zip-Up Overshirt Ivory
BLR
BLR Double Trident Washing Wide Denim Pants Black
BLR
Spray Washed Semi-Flare Pants Beige
BLR
Logo Vintage Washed Nylon Ball Cap
BLR
Knee Point Washed Denim Pants Yellow Blue
BLR
Brushed Oil Washed Wide Denim Pants Black
BLR
Vintage Logo Embroidery T-Shirt
BLR
Multi Pocket Wide Cargo Pants





























