The house
BLR
By Bongseok Kwon · Seoul
Dark avant-garde denim, washed and torn in Seoul
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
BLR
Eyelet Pouch Double Chain Key Ring
45 € (US$48.25)
Final price may vary based on current exchange rates.
Taxes and duties included
A key ring pairing an eyelet-detailed pouch with a double chain. The minimal pouch stores small items like a lighter or lip balm, finished with raw metal eyelets.
Size
Free returns within 14 days
Fit & details+
A key ring combining a pouch with a double chain.
Material & care+
COTTON 100%. Wash separately inside out or dry clean.
Sizes & measurements+
| Size | TU |
|---|---|
| 체인 길이 | 30 cm |
| 카라비너 길이 | 5 cm |
| 파우치폭 | 8 cm |
| 파우치 높이 | 13 cm |
Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.
Shipping & returns+
Shipped from Seoul — 5–8 business days.
Free returns within 14 days, in line with your right of withdrawal.
Taxes & duties+
Taxes and customs duties included — no fees on delivery.
The house
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
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