The house

By Bongseok Kwon · Seoul
Dark avant-garde denim, washed and torn in Seoul
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Final price may vary based on current exchange rates.
Taxes and duties included
A jacket with structural pocket placement and practical details over a restrained silhouette. Anchor-shaped zip pullers give the minimal design a quiet brand signature.
Free returns within 14 days
A utility jacket with a restrained silhouette and structured pocket placement.
COTTON 80%, TENCEL 20%. Wash separately inside out or dry clean.
| Size | FR S | FR M | FR L |
|---|---|---|---|
| length | 61 cm | 62.5 cm | 64 cm |
| shoulders | 47.5 cm | 49.5 cm | 51.5 cm |
| chest | 53 cm | 55 cm | 57 cm |
| sleeves | 62.5 cm | 63.5 cm | 64.5 cm |
Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.
Shipped from Seoul — 5–8 business days.
Free returns within 14 days, in line with your right of withdrawal.
Taxes and customs duties included — no fees on delivery.
The house
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.