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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Help+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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BLR

The house

BLR

By Bongseok Kwon · Seoul

Dark avant-garde denim, washed and torn in Seoul

BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.

Discover the house
Vertical Lettering Graphic T-Shirt — view 1
Vertical Lettering Graphic T-Shirt — view 2
Vertical Lettering Graphic T-Shirt — view 3
Vertical Lettering Graphic T-Shirt — view 4
Vertical Lettering Graphic T-Shirt — view 5
Vertical Lettering Graphic T-Shirt — view 6
Vertical Lettering Graphic T-Shirt — view 7
Vertical Lettering Graphic T-Shirt — view 8
BLR

Vertical Lettering Graphic T-Shirt

45 € (US$48.25)

Final price may vary based on current exchange rates.

Taxes and duties included

A graphic T-shirt in 16-count cotton, made for summer. The front lettering graphic gives a visual point to the simple design.

Size

Free returns within 14 days

Fit & details+

A graphic T-shirt suited to the summer season.

Material & care+

COTTON 100%. Wash separately inside out or dry clean.

Sizes & measurements+
SizeFR SFR MFR L
length70.5 cm72 cm73.5 cm
shoulders48 cm50 cm52 cm
chest53.5 cm56 cm58.5 cm
sleeves21 cm22 cm23 cm

Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

BLR

By Bongseok Kwon · Seoul

Dark avant-garde denim, washed and torn in Seoul

BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.

Discover the house

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