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Shipped from Seoul — delivery in 5–8 business days

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Taxes and duties included

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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  • Our brands
Help+
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  • Contact
Legal+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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BONBOM

The house

BONBOM

By Bonbom Cho · Seoul

British tailoring, rewired by youth culture

Founded in Seoul by London-trained designer Bonbom Cho, BONBOM runs strict British tailoring through the codes of high-end youth culture and sport. Structured blazers and corset-detail tops are the house signatures, each cut with an exacting, sculpted fit.

Discover the house
Western Cringe Shirt — view 1
Western Cringe Shirt — view 2
Western Cringe Shirt — view 3
BONBOM

Western Cringe Shirt

495 € (US$521.54)

Final price may vary based on current exchange rates.

Taxes and duties included

Western Cringe Shirt — a BONBOM top in ash navy. Cut in cotton/polyurethane/rayon.

Size

Free returns within 14 days

Fit & details+

A western-inspired shirt for the upper body.

Material & care+

Main: cotton 100%, polyurethane 50%, rayon 50%. Dry clean recommended.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

BONBOM

By Bonbom Cho · Seoul

British tailoring, rewired by youth culture

Founded in Seoul by London-trained designer Bonbom Cho, BONBOM runs strict British tailoring through the codes of high-end youth culture and sport. Structured blazers and corset-detail tops are the house signatures, each cut with an exacting, sculpted fit.

Discover the house

Same brand

View all
Asym Tuck Wind Breaker Pants

BONBOM

Asym Tuck Wind Breaker Pants

390 € (US$406.50)
Asym Tuck Sweat Shorts

BONBOM

Asym Tuck Sweat Shorts

250 € (US$264.69)
Tweed Blazer

BONBOM

Tweed Blazer

710 € (US$747.06)
Asym Tuck Slack

BONBOM

Asym Tuck Slack

450 € (US$472.24)
Halter Neck Vest Cardigan

BONBOM

Halter Neck Vest Cardigan

290 € (US$304.76)
Argyle Knit Vest

BONBOM

Argyle Knit Vest

295 € (US$311.54)
Corset Emblem Hood Zip-Up

BONBOM

Corset Emblem Hood Zip-Up

365 € (US$383.43)
Flat Notchep Lafel Tweed Blazer

BONBOM

Flat Notchep Lafel Tweed Blazer

640 € (US$672.24)
Back Grab Blazer

BONBOM

Back Grab Blazer

860 € (US$901.12)
Asymetrical Denim Jacket

BONBOM

Asymetrical Denim Jacket

635 € (US$664.20)
Slit Leggings Pants

BONBOM

Slit Leggings Pants

440 € (US$464.00)
Sapeurs-Pompiers Corset Hoodie Zip-Up

BONBOM

Sapeurs-Pompiers Corset Hoodie Zip-Up

585 € (US$612.24)
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Same category

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Rugged Sweat Short Sleeve T-Shirt [Blue Green]

ADLIELOS

Rugged Sweat Short Sleeve T-Shirt [Blue Green]

120 €−50%60 € (US$62.24)
Stripe Mixed Knit Sweater [CAMEL]

AJOBYAJO

Stripe Mixed Knit Sweater [CAMEL]

15 € (US$13.29)
Sleeveless Knit Top, Grey Beige

AMOMENTO

Sleeveless Knit Top, Grey Beige

95 €−21%75 € (US$77.76)
Relaxed Collar Terry Tee (Navy)

ANNEHEARTS

Relaxed Collar Terry Tee (Navy)

50 €−20%40 € (US$43.64)
Detachable One Shoulder One-piece

ARTS DE BASE

Detachable One Shoulder One-piece

235 € (US$244.06)
Drapery Decon Avant Shirt

BESFXXK

Drapery Decon Avant Shirt

400 € (US$418.88)
BIG PARK Blue Wildflower Artwork Colour-Block Shirt

BIG PARK

BIG PARK Blue Wildflower Artwork Colour-Block Shirt

230 € (US$243.36)
Silhouette Graphic Oversized T-Shirt Black

BLR

Silhouette Graphic Oversized T-Shirt Black

55 € (US$55.24)
Gingham Check Cutting Line Top Black

BMUET(TE)

Gingham Check Cutting Line Top Black

155 € (US$160.84)
[CAHISIENNE 26SS] Gray Organza Ribbon Jabot Frill Blouse

CAHIERS

[CAHISIENNE 26SS] Gray Organza Ribbon Jabot Frill Blouse

130 € (US$137.76)
CN23FWJS2_JUMP SUIT

CEEANN

CN23FWJS2_JUMP SUIT

240 € (US$250.35)
Double Layer Sleeveless Black

DEMOO

Double Layer Sleeveless Black

175 € (US$185.31)
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GAZE DE LIN

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Paper-draped avant-garde — the minimum for everyone

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SEOKWOON YOON

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Art-wear built to be worn inside-out

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Hand-drawn oriental fantasy in contemporary silhouettes

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RE RHEE

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Finding oneself again — drape and quiet tailoring from Seoul Fashion Week

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YUGADANG

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Korean folk tales, made to order

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BESFXXK

BESFXXK

One garment, two ways — hybrid tailoring from the London–Paris runways

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thema

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The special within the ordinary, like the early morning air

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JiyongKim

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Garments dyed by sunlight — one of one

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KIMHĒKIM

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A royal bloodline, resewn in Seoul

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NEW WAVE BOYS

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Boys creating new waves — tailoring deconstructed, silhouettes draped anew

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JADEN CHO

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Couture handwork, cut in Seoul

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YOUSER

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Deconstructed streetwear, tailored to the edge

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BMUET(TE)

BMUET(TE)

Classic tailoring, poetically deconstructed

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HOLY NUMBER 7

HOLY NUMBER 7

Witty eco messages, mix-and-match Seoul tailoring

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GRACE ELWOOD

GRACE ELWOOD

Between romance and dissonance — sculptural tailoring from Seoul

View the house
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