The house

By Bongseok Kwon · Seoul
Dark avant-garde denim, washed and torn in Seoul
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Final price may vary based on current exchange rates.
Taxes and duties included
An oversized T-shirt in 16-count cotton with a stable silhouette. Pigment dyeing and damage details create a naturally faded vintage mood — each piece carries a subtly different texture.
Free returns within 14 days
An oversized T-shirt with a stable silhouette.
COTTON 100%. Wash separately inside out or dry clean.
| Size | FR S | FR M | FR L |
|---|---|---|---|
| length | 71.5 cm | 73 cm | 74.5 cm |
| shoulders | 46 cm | 48 cm | 50 cm |
| chest | 55.5 cm | 58 cm | 60.5 cm |
| sleeves | 21 cm | 22 cm | 23 cm |
Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.
Shipped from Seoul — 5–8 business days.
Free returns within 14 days, in line with your right of withdrawal.
Taxes and customs duties included — no fees on delivery.
The house
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.