The house

By Bongseok Kwon · Seoul
Dark avant-garde denim, washed and torn in Seoul
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.
Final price may vary based on current exchange rates.
Taxes and duties included
A minimal flight jacket defined by structural curved seams. The line running from front into the sleeves gives the silhouette natural dimension; ribbed hem and cuffs hold the fit.
Free returns within 14 days
A jacket with a minimal design accented by curved cut lines.
SHELL1: COTTON97%, SPAN 3% / SHELL2: LINEN 100%. Wash separately inside out or dry clean.
| Size | FR S | FR M | FR L |
|---|---|---|---|
| length | 62.5 cm | 63.5 cm | 64.5 cm |
| shoulders | 49.5 cm | 51.5 cm | 53.5 cm |
| chest | 57 cm | 59 cm | 61 cm |
| sleeves | 64 cm | 65 cm | 66 cm |
Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.
Shipped from Seoul — 5–8 business days.
Free returns within 14 days, in line with your right of withdrawal.
Taxes and customs duties included — no fees on delivery.
The house
BLR — BLUER Lives in the Rough — is the Seoul denim label of designer Bongseok Kwon. Heavy, rigid denim is reworked through the house’s own washing, dyeing and destruction techniques into deconstructed, sculptural silhouettes. A dark avant-garde take on workwear, and one of the rising names of the Seoul collections.