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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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MMAM

The house

MMAM

Seoul

Structural layering, worn inside out

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2025 S/S through 2026 F/W.

Discover the house
Middle Bow Long Dress — view 1
Middle Bow Long Dress — view 2
MMAM

Middle Bow Long Dress

200 € (US$208.39)

Final price may vary based on current exchange rates.

Taxes and duties included

Long dress with long front tie straps that can be knotted into a bow or left to fall naturally. The easy waist wears comfortably and ties into a feminine silhouette, with side pockets and a concealed back zipper; the light, breathable and wrinkle-resistant poly-rayon blend stays fresh through summer.

Size

Free returns within 14 days

Fit & details+

A long dress with a long front tie strap to knot or let fall naturally. The relaxed waist fit is comfortable, and side pockets plus a back console zip make it easy to wear through summer.

Material & care+

Polyester 70%, rayon 30%

Sizes & measurements+
SizeFR FREE
length127 cm
shoulders39.5 cm
armhole23 cm
chest50 cm

Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

MMAM

Seoul

Structural layering, worn inside out

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2025 S/S through 2026 F/W.

Discover the house

Same brand

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Tied Detail Long Skirt

MMAM

Tied Detail Long Skirt

200 € (US$208.39)
Wide Pin Tuck Slacks

MMAM

Wide Pin Tuck Slacks

220 € (US$230.07)
Signature Doodle Number T-Shirt

MMAM

Signature Doodle Number T-Shirt

130 € (US$135.66)
Middle Bow Long Dress

MMAM

Middle Bow Long Dress

200 € (US$208.39)
Shirring Maxi Dress

MMAM

Shirring Maxi Dress

260 € (US$271.33)
Wool Patchwork Mini Skirt

MMAM

Wool Patchwork Mini Skirt

290 € (US$302.10)
Pink Logo Printing T-Shirt

MMAM

Pink Logo Printing T-Shirt

130 € (US$135.66)
Banding Pants

MMAM

Banding Pants

230 € (US$241.26)
Minimal Cotton Pants

MMAM

Minimal Cotton Pants

175 € (US$181.12)
Black Pants Detail Dress

MMAM

Black Pants Detail Dress

400 € (US$418.18)
New Beige Origami Jacket

MMAM

New Beige Origami Jacket

345 € (US$362.24)
Strap Pleated Bustier

MMAM

Strap Pleated Bustier

350 € (US$369.23)
View all

Same category

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nylon hooded mini dress, charcoal

AMOMENTO

nylon hooded mini dress, charcoal

180 € (US$188.11)
Denim Short Dress

ARTS DE BASE

Denim Short Dress

165 € (US$174.13)
Puff Long Dress

BESFXXK

Puff Long Dress

465 € (US$487.06)
Decalcomania Shirt Dress

BIG PARK

Decalcomania Shirt Dress

535 € (US$558.74)
Pleats Wrap Detail Long Dress Grey

BMUET(TE)

Pleats Wrap Detail Long Dress Grey

270 € (US$285.31)
[CAHIERS 26SS] Crinkle Halterneck Rear Balloon Dress

CAHIERS

[CAHIERS 26SS] Crinkle Halterneck Rear Balloon Dress

640 € (US$669.23)
Balloon Dress (White)

CEEANN

Balloon Dress (White)

90 € (US$96.50)
Printed Sleeveless Slit Dress Black PT

DEMOO

Printed Sleeveless Slit Dress Black PT

210 € (US$220.28)
Totemism Velvet Dress

DILETTANTISME

Totemism Velvet Dress

80 € (US$83.22)
Puff Pintuck Dress (PI)

DOUCAN

Puff Pintuck Dress (PI)

365 € (US$383.22)
Lace Up Ruffled Dress (Ivory)

GRACE ELWOOD

Lace Up Ruffled Dress (Ivory)

585 € (US$613.99)
Racing Club Jump Suit

GREEDILOUS

Racing Club Jump Suit

775 € (US$810.49)
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