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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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MMAM

The house

MMAM

Seoul

Structural layering, worn inside out

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2025 S/S through 2026 F/W.

Discover the house
Shirring Maxi Dress — view 1
Shirring Maxi Dress — view 2
MMAM

Shirring Maxi Dress

260 € (US$271.33)

Final price may vary based on current exchange rates.

Taxes and duties included

Maxi dress gathered with all-over shirring into a full silhouette. The light rayon-nylon blend wears cool in summer, with white contrast binding at the armholes and a ribbon-tied detail at the back.

Size

Free returns within 14 days

Fit & details+

A maxi dress with all-over shirring for a full silhouette. White contrast binding at the armholes and a ribbon-tied back detail define the look, ideal for cool summer wear.

Material & care+

Rayon 75%, nylon 25%

Sizes & measurements+
SizeFR 36FR 38FR 40FR 42
length133.5 cm135.5 cm137.5 cm139.5 cm
armhole25 cm27 cm29 cm31 cm
chest62 cm64 cm66 cm68 cm
shoulders23 cm25 cm27 cm29 cm
hem157 cm159 cm161 cm163 cm

Garment measurements taken flat, in cm — may vary by 1–3 cm depending on how they are taken.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

MMAM

Seoul

Structural layering, worn inside out

MMAM is a Seoul label making wearable art-wear through structural layering. Its signature pieces invert familiar garment patterns — trousers reversed into skirts and jacket backs, origami folds worn as if backwards — in relaxed, often genderless silhouettes. The label has shown collections from 2025 S/S through 2026 F/W.

Discover the house

Same brand

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Tied Detail Long Skirt

MMAM

Tied Detail Long Skirt

200 € (US$208.39)
Wide Pin Tuck Slacks

MMAM

Wide Pin Tuck Slacks

220 € (US$230.07)
Signature Doodle Number T-Shirt

MMAM

Signature Doodle Number T-Shirt

130 € (US$135.66)
Middle Bow Long Dress

MMAM

Middle Bow Long Dress

200 € (US$208.39)
Wool Patchwork Mini Skirt

MMAM

Wool Patchwork Mini Skirt

290 € (US$302.10)
Pink Logo Printing T-Shirt

MMAM

Pink Logo Printing T-Shirt

130 € (US$135.66)
Banding Pants

MMAM

Banding Pants

230 € (US$241.26)
Minimal Cotton Pants

MMAM

Minimal Cotton Pants

175 € (US$181.12)
Black Pants Detail Dress

MMAM

Black Pants Detail Dress

400 € (US$418.18)
New Beige Origami Jacket

MMAM

New Beige Origami Jacket

345 € (US$362.24)
Strap Pleated Bustier

MMAM

Strap Pleated Bustier

350 € (US$369.23)
Logo Sleeveless Layered Dress

MMAM

Logo Sleeveless Layered Dress

165 € (US$174.13)
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Same category

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nylon hooded mini dress, charcoal

AMOMENTO

nylon hooded mini dress, charcoal

180 € (US$188.11)
Denim Short Dress

ARTS DE BASE

Denim Short Dress

165 € (US$174.13)
Puff Long Dress

BESFXXK

Puff Long Dress

465 € (US$487.06)
Decalcomania Shirt Dress

BIG PARK

Decalcomania Shirt Dress

535 € (US$558.74)
Pleats Wrap Detail Long Dress Grey

BMUET(TE)

Pleats Wrap Detail Long Dress Grey

270 € (US$285.31)
[CAHIERS 26SS] Crinkle Halterneck Rear Balloon Dress

CAHIERS

[CAHIERS 26SS] Crinkle Halterneck Rear Balloon Dress

640 € (US$669.23)
Balloon Dress (White)

CEEANN

Balloon Dress (White)

90 € (US$96.50)
Printed Sleeveless Slit Dress Black PT

DEMOO

Printed Sleeveless Slit Dress Black PT

210 € (US$220.28)
Totemism Velvet Dress

DILETTANTISME

Totemism Velvet Dress

80 € (US$83.22)
Puff Pintuck Dress (PI)

DOUCAN

Puff Pintuck Dress (PI)

365 € (US$383.22)
Lace Up Ruffled Dress (Ivory)

GRACE ELWOOD

Lace Up Ruffled Dress (Ivory)

585 € (US$613.99)
Racing Club Jump Suit

GREEDILOUS

Racing Club Jump Suit

775 € (US$810.49)
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