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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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JADEN CHO

The house

JADEN CHO

By Jaden Cho (조성민) · Seoul

Couture handwork, cut in Seoul

JADEN CHO is the Seoul label of designer Jaden Cho, building haute couture-grade handwork — hand-cut embroidery, beadwork and made-to-order pieces — into ready-to-wear. Winner of the 21st Samsung Fashion & Design Fund, the house saw its Lemon Tulip Quilt Dress acquired by the V&A Museum, and presents its collections from a 60-year-old Garden Tower space in Jongno, Seoul.

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Daisy Embroidered Ivory Sleeveless Coat — view 1
Daisy Embroidered Ivory Sleeveless Coat — view 2
Daisy Embroidered Ivory Sleeveless Coat — view 3
Daisy Embroidered Ivory Sleeveless Coat — view 4
JADEN CHO

Daisy Embroidered Ivory Sleeveless Coat

3 300 € (US$3,461.54)

Final price may vary based on current exchange rates.

Taxes and duties included

Sleeveless coat in ivory with daisy embroidery.

Size

Free returns within 14 days

Fit & details+

Ivory sleeveless coat with daisy embroidery.

Material & care+

Fabric composition not specified by the maker.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

JADEN CHO

By Jaden Cho (조성민) · Seoul

Couture handwork, cut in Seoul

JADEN CHO is the Seoul label of designer Jaden Cho, building haute couture-grade handwork — hand-cut embroidery, beadwork and made-to-order pieces — into ready-to-wear. Winner of the 21st Samsung Fashion & Design Fund, the house saw its Lemon Tulip Quilt Dress acquired by the V&A Museum, and presents its collections from a 60-year-old Garden Tower space in Jongno, Seoul.

Discover the house

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