The house

Seoul
Cynical nouveau — why not express more
YUNSÉ is a contemporary womenswear brand based in London and Seoul. It defines its aesthetic as 'cynical nouveau': by bringing together contrasting ideas — a cynicism towards its era and the organic forms of Art Nouveau — it asks, rather dramatically, 'why not express more?' The contrast of different concepts and materials is its aesthetic formula.
Final price may vary based on current exchange rates.
Shipping 53 € · free from 333 € — taxes and duties included
A basic beanie featuring a thick knit texture and a firm construction, finished with a Hatch logo embroidery on the front that reflects Yoon Semin's identity. It pairs naturally with casual looks and various styles as an accent piece.
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Free returns within 14 days
Acrylic 70% Wool 30%
Shipped from Seoul — 5–8 business days. Shipping 53 € per order, free from 333 €. Taxes and customs duties included: nothing to pay on delivery.
Free returns within 14 days, in line with your right of withdrawal.
Taxes and customs duties included — no fees on delivery.
The house
YUNSÉ is a contemporary womenswear brand based in London and Seoul. It defines its aesthetic as 'cynical nouveau': by bringing together contrasting ideas — a cynicism towards its era and the organic forms of Art Nouveau — it asks, rather dramatically, 'why not express more?' The contrast of different concepts and materials is its aesthetic formula.