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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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YUGADANG

The house

YUGADANG

Seoul

Korean folk tales, made to order

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear. Every piece is made to order and crafted within 14–20 business days.

Discover the house
Velvet Wide Pants (Blue) — view 1
Velvet Wide Pants (Blue) — view 2
Velvet Wide Pants (Blue) — view 3
Velvet Wide Pants (Blue) — view 4
Velvet Wide Pants (Blue) — view 5
YUGADANG

Velvet Wide Pants (Blue)

70 € (US$75.52)

Final price may vary based on current exchange rates.

Taxes and duties included

Free-size velvet wide-leg jogger pants in blue, from the FW collection.

Size

Free returns within 14 days

Fit & details+

Velvet jogger pants with a wide silhouette, offered in one size and suited to fall and winter.

Material & care+

Fabric composition not specified by the maker.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

YUGADANG

Seoul

Korean folk tales, made to order

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear. Every piece is made to order and crafted within 14–20 business days.

Discover the house

Same brand

View all
Royal Hunting Scene Sweatshirt (Khaki)

YUGADANG

Royal Hunting Scene Sweatshirt (Khaki)

60 € (US$61.54)
Tigerabbit Sweatshirt (Gray)

YUGADANG

Tigerabbit Sweatshirt (Gray)

40 € (US$41.26)
Balloon Mini Skirt (Black)

YUGADANG

Balloon Mini Skirt (Black)

75 € (US$81.12)
Meok Blouse (White)

YUGADANG

Meok Blouse (White)

40 € (US$44.06)
Five Peaks Padded Varsity Jacket

YUGADANG

Five Peaks Padded Varsity Jacket

365 € (US$384.62)
Chilbo Blouse (Lemon Yellow)

YUGADANG

Chilbo Blouse (Lemon Yellow)

90 € (US$96.50)
Sun, Moon and Five Peaks Sweatshirt (Gray)

YUGADANG

Sun, Moon and Five Peaks Sweatshirt (Gray)

55 € (US$58.74)
Lovers in the Moonlight Fleece Sweat Set-Up (White)

YUGADANG

Lovers in the Moonlight Fleece Sweat Set-Up (White)

75 € (US$78.32)
Velvet Wide Pants (Lavender Gray)

YUGADANG

Velvet Wide Pants (Lavender Gray)

70 € (US$75.52)
Scene-Stealer Set (Gray)

YUGADANG

Scene-Stealer Set (Gray)

455 € (US$475.52)
Scene-Stealer Set (Oatmeal)

YUGADANG

Scene-Stealer Set (Oatmeal)

455 € (US$475.52)
Tigerabbit Sweatshirt (Mint)

YUGADANG

Tigerabbit Sweatshirt (Mint)

40 € (US$41.26)
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Same category

View all
Lace-Up Logo Velvet Track Pants [Burgundy]

ADLIELOS

Lace-Up Logo Velvet Track Pants [Burgundy]

130 €−54%60 € (US$62.24)
Vegan Leather One Tuck Track Pants [BLACK]

AJOBYAJO

Vegan Leather One Tuck Track Pants [BLACK]

45 € (US$48.95)
Pleated Midi Skirt, Brown

AMOMENTO

Pleated Midi Skirt, Brown

180 €−31%125 € (US$131.68)
French Terry Shorts (Navy)

ANNEHEARTS

French Terry Shorts (Navy)

50 €−20%40 € (US$43.64)
Corduroy Short Pants (Black)

ARTS DE BASE

Corduroy Short Pants (Black)

55 € (US$55.24)
Wavy Decon Trousers (Black)

BESFXXK

Wavy Decon Trousers (Black)

335 € (US$348.95)
Wide Bermuda Pants

BIG PARK

Wide Bermuda Pants

465 € (US$488.81)
Faded Camo Carpenter Pants

BLR

Faded Camo Carpenter Pants

115 € (US$118.18)
Shirring 3-Tier Layered Skirt Grey

BMUET(TE)

Shirring 3-Tier Layered Skirt Grey

215 € (US$225.17)
Asym Tuck Wind Breaker Pants

BONBOM

Asym Tuck Wind Breaker Pants

390 € (US$406.50)
Color Block Track Pants (Khaki)

CEEANN

Color Block Track Pants (Khaki)

65 € (US$68.53)
Contrast Stitch Pants White

DEMOO

Contrast Stitch Pants White

330 € (US$346.15)
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Other maisons

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DOUCAN

DOUCAN

Hand-drawn oriental fantasy in contemporary silhouettes

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RE RHEE

RE RHEE

Finding oneself again — drape and quiet tailoring from Seoul Fashion Week

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BESFXXK

BESFXXK

One garment, two ways — hybrid tailoring from the London–Paris runways

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thema

thema

The special within the ordinary, like the early morning air

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JiyongKim

JiyongKim

Garments dyed by sunlight — one of one

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KIMHĒKIM

KIMHĒKIM

A royal bloodline, resewn in Seoul

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NEW WAVE BOYS

NEW WAVE BOYS

Boys creating new waves — tailoring deconstructed, silhouettes draped anew

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JADEN CHO

JADEN CHO

Couture handwork, cut in Seoul

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YOUSER

YOUSER

Deconstructed streetwear, tailored to the edge

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BMUET(TE)

BMUET(TE)

Classic tailoring, poetically deconstructed

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HOLY NUMBER 7

HOLY NUMBER 7

Witty eco messages, mix-and-match Seoul tailoring

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GRACE ELWOOD

GRACE ELWOOD

Between romance and dissonance — sculptural tailoring from Seoul

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LIE

LIE

Dynamic sport codes, precision tailoring — Paris to Seoul

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EENK

EENK

A wardrobe written letter by letter, A to Z

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OURCOMOS

OURCOMOS

Lake Como serenity in simple, balanced design

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KELLY SHIN

KELLY SHIN

Simplicity — effortless high-end womenswear from Seoul

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