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Shipped from Seoul — delivery in 5–8 business days

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul_official

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul_official
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

Site in English · Français · 한국어 available

@flaneurseoul_official

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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YUGADANG

The house

YUGADANG

Seoul

Korean folk tales, made to order

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear. Every piece is made to order and crafted within 14–20 business days.

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Bulgasari Trench Coat — view 1
Bulgasari Trench Coat — view 2
Bulgasari Trench Coat — view 3
Bulgasari Trench Coat — view 4
Bulgasari Trench Coat — view 5
Bulgasari Trench Coat — view 6

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YUGADANG

Bulgasari Trench Coat

864 € (US$906.29)

Final price may vary based on current exchange rates.

Shipping 53 € · free from 333 € — taxes and duties included

A myth reborn in fabric. Inspired by Suyoun Kwak's painting, this trench coat reimagines Bulgasari, a cursed creature from Korean folklore: a metallic blue-toned fabric, bold shoulders and a wide lapel echo the monster's powerful, armored form — grotesque elegance turned into modern Korean artwear. Made to order: crafted and shipped within 14–20 business days after payment; as all YUGADANG products are made to order, exchanges and refunds are not available.

Size

Select your size

Free returns within 14 days

Fit & details+

A trench coat with an exaggerated shoulder silhouette and wide collar and lapels, made to order.

Material & care+

Fabric composition not specified by the maker.

A trench coat with an exaggerated shoulder silhouette and wide collar and lapels, made to order.

Shipping & returns+

Shipped from Seoul — 5–8 business days. Shipping 53 € per order, free from 333 €. Taxes and customs duties included: nothing to pay on delivery.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

YUGADANG

Seoul

Korean folk tales, made to order

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear. Every piece is made to order and crafted within 14–20 business days.

Discover the houseDiscover the house

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