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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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YUGADANG

The house

YUGADANG

Seoul

Korean folk tales, made to order

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear. Every piece is made to order and crafted within 14–20 business days.

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Bulgasari Trench Coat — view 1
Bulgasari Trench Coat — view 2
Bulgasari Trench Coat — view 3
Bulgasari Trench Coat — view 4
Bulgasari Trench Coat — view 5
Bulgasari Trench Coat — view 6
YUGADANG

Bulgasari Trench Coat

720 € (US$755.24)

Final price may vary based on current exchange rates.

Taxes and duties included

A myth reborn in fabric. Inspired by Suyoun Kwak's painting, this trench coat reimagines Bulgasari, a cursed creature from Korean folklore: a metallic blue-toned fabric, bold shoulders and a wide lapel echo the monster's powerful, armored form — grotesque elegance turned into modern Korean artwear. Made to order: crafted and shipped within 14–20 business days after payment; as all YUGADANG products are made to order, exchanges and refunds are not available.

Size

Free returns within 14 days

Fit & details+

A trench coat with an exaggerated shoulder silhouette and wide collar and lapels, made to order.

Material & care+

Fabric composition not specified by the maker.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

YUGADANG

Seoul

Korean folk tales, made to order

YUGADANG (油加糖) — literally 'to add oil and sugar' — infuses rich, sweet moments into everyday dress through witty, stylish reinterpretations of Korean tradition and culture. The label turns folklore and folk-painting (minhwa) motifs — Bulgasari, Chaekgado, the Sun, Moon and Five Peaks, royal hunting scenes, its Tigerabbit character — into contemporary ready-to-wear. Every piece is made to order and crafted within 14–20 business days.

Discover the house

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Royal Hunting Scene Sweatshirt (Khaki)

YUGADANG

Royal Hunting Scene Sweatshirt (Khaki)

60 € (US$61.54)
Tigerabbit Sweatshirt (Gray)

YUGADANG

Tigerabbit Sweatshirt (Gray)

40 € (US$41.26)
Balloon Mini Skirt (Black)

YUGADANG

Balloon Mini Skirt (Black)

75 € (US$81.12)
Meok Blouse (White)

YUGADANG

Meok Blouse (White)

40 € (US$44.06)
Five Peaks Padded Varsity Jacket

YUGADANG

Five Peaks Padded Varsity Jacket

365 € (US$384.62)
Chilbo Blouse (Lemon Yellow)

YUGADANG

Chilbo Blouse (Lemon Yellow)

90 € (US$96.50)
Sun, Moon and Five Peaks Sweatshirt (Gray)

YUGADANG

Sun, Moon and Five Peaks Sweatshirt (Gray)

55 € (US$58.74)
Lovers in the Moonlight Fleece Sweat Set-Up (White)

YUGADANG

Lovers in the Moonlight Fleece Sweat Set-Up (White)

75 € (US$78.32)
Velvet Wide Pants (Lavender Gray)

YUGADANG

Velvet Wide Pants (Lavender Gray)

70 € (US$75.52)
Scene-Stealer Set (Gray)

YUGADANG

Scene-Stealer Set (Gray)

455 € (US$475.52)
Scene-Stealer Set (Oatmeal)

YUGADANG

Scene-Stealer Set (Oatmeal)

455 € (US$475.52)
Tigerabbit Sweatshirt (Mint)

YUGADANG

Tigerabbit Sweatshirt (Mint)

40 € (US$41.26)
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Same category

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Border Full Zip Sweat Jacket [Melange Grey]

ADLIELOS

Border Full Zip Sweat Jacket [Melange Grey]

65 €−46%35 € (US$34.62)
Batwing 3L Jacket [CHARCOAL]

AJOBYAJO

Batwing 3L Jacket [CHARCOAL]

55 € (US$55.94)
Oversized Wool Jacket, Black

AMOMENTO

Oversized Wool Jacket, Black

325 €−29%230 € (US$239.37)
Denim Trapezium Jacket

ARTS DE BASE

Denim Trapezium Jacket

180 € (US$188.11)
Decon Open Sleeve Blazer

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Decon Open Sleeve Blazer

795 € (US$832.17)
BIG PARK Embroidered Camo Bomber

BIG PARK

BIG PARK Embroidered Camo Bomber

440 € (US$460.14)
Anchored Puller Utility Jacket Black

BLR

Anchored Puller Utility Jacket Black

155 € (US$160.14)
Frill Detail Anorak Jacket Grey

BMUET(TE)

Frill Detail Anorak Jacket Grey

265 € (US$279.02)
Tweed Blazer

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Tweed Blazer

710 € (US$747.06)
[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket

CAHIERS

[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket

365 € (US$381.82)
CN23FWOU12_JUMPER

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CN23FWOU12_JUMPER

525 € (US$551.05)
Hooded Zip-Up Jacket Beige

DEMOO

Hooded Zip-Up Jacket Beige

410 € (US$430.07)
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SUN WOO

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Pop-up sculpture in psychedelic nylon jersey

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BLR

BLR

Dark avant-garde denim, washed and torn in Seoul

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Boundless, free-spirited style, dreamt between RÊVE and I

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Tender mismatch — runway draping, burnt textures, heart-logo play

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KwakHyunJoo Collection

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Le label runway de Séoul, entre esprit et structure

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PHENOMENONSEEPER

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Phenomena made wearable — original prints from the brand's own photographs

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THELOOM

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Clothes that resemble the person wearing them

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AMOMENTO

AMOMENTO

We do not remember days — we remember moments

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ARTS DE BASE

ARTS DE BASE

Draped and unbalanced cuts in plain cotton and denim

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DEMOO

DEMOO

Bold contrast, gentle harmony — Korea’s modern avant-garde since 1988

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UL:KIN

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Art reborn as fashion — Seoul's upcycled avant-garde

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GREEDILOUS

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Bold prints, made to order in Seoul

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MMAM

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Structural layering, worn inside out

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MÜNN

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Tailoring, turned inside out

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GAZE DE LIN

GAZE DE LIN

Paper-draped avant-garde — the minimum for everyone

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