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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Help+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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JULYCOLUMN

The house

JULYCOLUMN

Seoul

Circular design, crafted in a Seoul atelier

JULYCOLUMN is a Seoul boutique label devoted to circular design: forgotten deadstock fabrics, scraps, and unsold garments are reworked into new pieces, alongside traditional techniques on the brink of extinction. Every garment is made in-house at the Cheongdam-dong atelier — from pattern-making and sewing to handcraft and packaging — in small runs of roughly three to ten pieces per style.

Discover the house
Jeogori Jacket - Ivory — view 1
Jeogori Jacket - Ivory — view 2
Jeogori Jacket - Ivory — view 3
Jeogori Jacket - Ivory — view 4
Jeogori Jacket - Ivory — view 5
Jeogori Jacket - Ivory — view 6
Jeogori Jacket - Ivory — view 7
JULYCOLUMN

Jeogori Jacket - Ivory

1 045 € (US$1,096.50)

Final price may vary based on current exchange rates.

Taxes and duties included

Jacket with a cape detail inspired by the jeogori, the traditional Korean jacket.

Size

Free returns within 14 days

Fit & details+

A jacket with cape detailing inspired by the jeogori.

Material & care+

Wool-silk 100%

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

JULYCOLUMN

Seoul

Circular design, crafted in a Seoul atelier

JULYCOLUMN is a Seoul boutique label devoted to circular design: forgotten deadstock fabrics, scraps, and unsold garments are reworked into new pieces, alongside traditional techniques on the brink of extinction. Every garment is made in-house at the Cheongdam-dong atelier — from pattern-making and sewing to handcraft and packaging — in small runs of roughly three to ten pieces per style.

Discover the house

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Archive Handcraft Collection - Selvedge Fringe Jacket

JULYCOLUMN

Archive Handcraft Collection - Selvedge Fringe Jacket

2 210 € (US$2,316.08)
SJ Pleated Midi Dress - Ivory, Black

JULYCOLUMN

SJ Pleated Midi Dress - Ivory, Black

1 565 € (US$1,643.36)
Handcraft Collection - Matilde Crochet Fringe Top

JULYCOLUMN

Handcraft Collection - Matilde Crochet Fringe Top

1 150 € (US$1,204.20)
Jeogori Jacket - Khaki Brown

JULYCOLUMN

Jeogori Jacket - Khaki Brown

1 045 € (US$1,096.50)
Handcraft Collection - Fringe Open Sleeve Dress

JULYCOLUMN

Handcraft Collection - Fringe Open Sleeve Dress

2 785 € (US$2,919.58)
SJ Pleated SK Jacket - Black

JULYCOLUMN

SJ Pleated SK Jacket - Black

1 420 € (US$1,489.51)
Eve Flare Dress - Khaki

JULYCOLUMN

Eve Flare Dress - Khaki

1 420 € (US$1,489.51)
Archive Deadstock Collection (90s) - Eve Flare Dress

JULYCOLUMN

Archive Deadstock Collection (90s) - Eve Flare Dress

1 140 € (US$1,195.80)
Wrap Skort - Black

JULYCOLUMN

Wrap Skort - Black

1 140 € (US$1,195.80)
Lotus Top - Black

JULYCOLUMN

Lotus Top - Black

430 € (US$452.45)
Archive Handcraft Collection - YSM Halterneck Dress

JULYCOLUMN

Archive Handcraft Collection - YSM Halterneck Dress

2 210 € (US$2,316.08)
Kiwa Jacket - Black

JULYCOLUMN

Kiwa Jacket - Black

1 445 € (US$1,516.78)
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Border Full Zip Sweat Jacket [Melange Grey]

ADLIELOS

Border Full Zip Sweat Jacket [Melange Grey]

65 €−46%35 € (US$34.62)
Batwing 3L Jacket [CHARCOAL]

AJOBYAJO

Batwing 3L Jacket [CHARCOAL]

55 € (US$55.94)
Oversized Wool Jacket, Black

AMOMENTO

Oversized Wool Jacket, Black

325 €−29%230 € (US$239.37)
Denim Trapezium Jacket

ARTS DE BASE

Denim Trapezium Jacket

180 € (US$188.11)
Decon Open Sleeve Blazer

BESFXXK

Decon Open Sleeve Blazer

795 € (US$832.17)
BIG PARK Embroidered Camo Bomber

BIG PARK

BIG PARK Embroidered Camo Bomber

440 € (US$460.14)
Anchored Puller Utility Jacket Black

BLR

Anchored Puller Utility Jacket Black

155 € (US$160.14)
Frill Detail Anorak Jacket Grey

BMUET(TE)

Frill Detail Anorak Jacket Grey

265 € (US$279.02)
Tweed Blazer

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Tweed Blazer

710 € (US$747.06)
[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket

CAHIERS

[CAHIERS 26SS] High-Neck Half-Sleeve Balloon Zip-Up Jacket

365 € (US$381.82)
CN23FWOU12_JUMPER

CEEANN

CN23FWOU12_JUMPER

525 € (US$551.05)
Hooded Zip-Up Jacket Beige

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Hooded Zip-Up Jacket Beige

410 € (US$430.07)
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