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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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JULYCOLUMN

The house

JULYCOLUMN

Seoul

Circular design, crafted in a Seoul atelier

JULYCOLUMN is a Seoul boutique label devoted to circular design: forgotten deadstock fabrics, scraps, and unsold garments are reworked into new pieces, alongside traditional techniques on the brink of extinction. Every garment is made in-house at the Cheongdam-dong atelier — from pattern-making and sewing to handcraft and packaging — in small runs of roughly three to ten pieces per style.

Discover the house
Kiwa Halterneck Dress - White — view 1
Kiwa Halterneck Dress - White — view 2
Kiwa Halterneck Dress - White — view 3
JULYCOLUMN

Kiwa Halterneck Dress - White

1 645 € (US$1,726.57)

Final price may vary based on current exchange rates.

Taxes and duties included

'Kiwa' lapel backless maxi halterneck dress.

Size

Free returns within 14 days

Fit & details+

A backless halterneck maxi dress with a kiwa lapel.

Material & care+

Wool 85%, Silk 15% / Lining: Polyester 100%

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

JULYCOLUMN

Seoul

Circular design, crafted in a Seoul atelier

JULYCOLUMN is a Seoul boutique label devoted to circular design: forgotten deadstock fabrics, scraps, and unsold garments are reworked into new pieces, alongside traditional techniques on the brink of extinction. Every garment is made in-house at the Cheongdam-dong atelier — from pattern-making and sewing to handcraft and packaging — in small runs of roughly three to ten pieces per style.

Discover the house

Same brand

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Archive Handcraft Collection - Selvedge Fringe Jacket

JULYCOLUMN

Archive Handcraft Collection - Selvedge Fringe Jacket

2 210 € (US$2,316.08)
SJ Pleated Midi Dress - Ivory, Black

JULYCOLUMN

SJ Pleated Midi Dress - Ivory, Black

1 565 € (US$1,643.36)
Handcraft Collection - Matilde Crochet Fringe Top

JULYCOLUMN

Handcraft Collection - Matilde Crochet Fringe Top

1 150 € (US$1,204.20)
Jeogori Jacket - Khaki Brown

JULYCOLUMN

Jeogori Jacket - Khaki Brown

1 045 € (US$1,096.50)
Handcraft Collection - Fringe Open Sleeve Dress

JULYCOLUMN

Handcraft Collection - Fringe Open Sleeve Dress

2 785 € (US$2,919.58)
SJ Pleated SK Jacket - Black

JULYCOLUMN

SJ Pleated SK Jacket - Black

1 420 € (US$1,489.51)
Eve Flare Dress - Khaki

JULYCOLUMN

Eve Flare Dress - Khaki

1 420 € (US$1,489.51)
Archive Deadstock Collection (90s) - Eve Flare Dress

JULYCOLUMN

Archive Deadstock Collection (90s) - Eve Flare Dress

1 140 € (US$1,195.80)
Wrap Skort - Black

JULYCOLUMN

Wrap Skort - Black

1 140 € (US$1,195.80)
Lotus Top - Black

JULYCOLUMN

Lotus Top - Black

430 € (US$452.45)
Archive Handcraft Collection - YSM Halterneck Dress

JULYCOLUMN

Archive Handcraft Collection - YSM Halterneck Dress

2 210 € (US$2,316.08)
Kiwa Jacket - Black

JULYCOLUMN

Kiwa Jacket - Black

1 445 € (US$1,516.78)
View all

Same category

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nylon hooded mini dress, charcoal

AMOMENTO

nylon hooded mini dress, charcoal

180 € (US$188.11)
Denim Short Dress

ARTS DE BASE

Denim Short Dress

165 € (US$174.13)
Puff Long Dress

BESFXXK

Puff Long Dress

465 € (US$487.06)
Decalcomania Shirt Dress

BIG PARK

Decalcomania Shirt Dress

535 € (US$558.74)
Pleats Wrap Detail Long Dress Grey

BMUET(TE)

Pleats Wrap Detail Long Dress Grey

270 € (US$285.31)
[CAHIERS 26SS] Crinkle Halterneck Rear Balloon Dress

CAHIERS

[CAHIERS 26SS] Crinkle Halterneck Rear Balloon Dress

640 € (US$669.23)
Balloon Dress (White)

CEEANN

Balloon Dress (White)

90 € (US$96.50)
Printed Sleeveless Slit Dress Black PT

DEMOO

Printed Sleeveless Slit Dress Black PT

210 € (US$220.28)
Totemism Velvet Dress

DILETTANTISME

Totemism Velvet Dress

80 € (US$83.22)
Puff Pintuck Dress (PI)

DOUCAN

Puff Pintuck Dress (PI)

365 € (US$383.22)
Lace Up Ruffled Dress (Ivory)

GRACE ELWOOD

Lace Up Ruffled Dress (Ivory)

585 € (US$613.99)
Racing Club Jump Suit

GREEDILOUS

Racing Club Jump Suit

775 € (US$810.49)
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