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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
The maison+
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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HEEYONGHEE

The house

HEEYONGHEE

By Heeyong Hee · Seoul

Tender mismatch — runway draping, burnt textures, heart-logo play

HEEYONGHEE is the Seoul designer brand of Heeyong Hee (희용희); HEEYONGHeE STUDIO develops its ready-to-wear directly from her runway collections — most recently 'Tender Mismatch', shown in Milan for SS26, following a New York Fashion Week FW23 show and Seoul Fashion Week participation. Signature codes run from burnt, distressed textures, precise gathering and asymmetric draping to heart-logo objects, alongside a made-to-measure atelier service for the silk dress line.

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Distressed Charm Beanie — view 1
Distressed Charm Beanie — view 2
HEEYONGHEE

Distressed Charm Beanie

35 € (US$39.16)

Final price may vary based on current exchange rates.

Taxes and duties included

A line developed from the runway pieces of HEEYONGHEE's SS26 Milan 'Tender Mismatch' collection. A burnt-effect texture, natural distressed details and the HEEYONGHEE logo charm express the brand's identity; the soft, supple ribbed cotton styles across seasons and many looks.

Size

Free returns within 14 days

Fit & details+

A beanie that pairs with a range of looks year-round. Finished with distressed detailing and a logo charm.

Material & care+

Soft ribbed cotton.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

HEEYONGHEE

By Heeyong Hee · Seoul

Tender mismatch — runway draping, burnt textures, heart-logo play

HEEYONGHEE is the Seoul designer brand of Heeyong Hee (희용희); HEEYONGHeE STUDIO develops its ready-to-wear directly from her runway collections — most recently 'Tender Mismatch', shown in Milan for SS26, following a New York Fashion Week FW23 show and Seoul Fashion Week participation. Signature codes run from burnt, distressed textures, precise gathering and asymmetric draping to heart-logo objects, alongside a made-to-measure atelier service for the silk dress line.

Discover the house

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Heart Logo Pincushion Object

HEEYONGHEE

Heart Logo Pincushion Object

10 € (US$9.79)
Heart HYH Pincushion Object

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Heart HYH Pincushion Object

10 € (US$9.79)
Eco Leather Ruched Mini Dress

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Eco Leather Ruched Mini Dress

115 € (US$122.38)
Jacquard Boned Corset Top

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Jacquard Boned Corset Top

455 € (US$475.52)
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Ruched Bust Silk Mikado Mermaid Dress

965 € (US$1,013.99)
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Petal Cashmere Coat

800 € (US$839.16)
Wrinkled Silk Tube-Top Dress

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Wrinkled Silk Tube-Top Dress

635 € (US$664.34)
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Gathered Check Asymmetric Dress

340 € (US$356.64)
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340 € (US$356.64)
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Ease Drawstring Hoodie

60 € (US$64.34)
Ease Distressed Drawstring Hoodie

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Ease Distressed Drawstring Hoodie

65 € (US$66.43)
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Eyelet Pouch Double Chain Key Ring

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Eyelet Pouch Double Chain Key Ring

45 € (US$48.25)
Ribbon Detail Logo Ball Cap Khaki

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Ribbon Detail Logo Ball Cap Khaki

65 € (US$69.23)
DOUCAN X KNOUUN: CODE.307.A / BK (BK)

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DOUCAN X KNOUUN: CODE.307.A / BK (BK)

140 € (US$146.85)
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195 € (US$202.80)
I LOVE HOLY mini pocket bag

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35 € (US$34.27)
EVER LACE SCARF - CREAM

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EVER LACE SCARF - CREAM

35 €−14%30 € (US$33.99)
Moon Jar Dot Shawl

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Moon Jar Dot Shawl

655 €−15%555 € (US$582.52)
Embroidered Logo Cap White

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Embroidered Logo Cap White

30 € (US$33.57)
Ayer Bucket Hat (Indigo)

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45 € (US$47.55)
Embroidered Cap (Black)

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45 € (US$47.55)
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[2nd Drop] Burgundy Leopard Square Scarf

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MUGUNG Stitch Leather Messenger Bag (Brown)

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MUGUNG Stitch Leather Messenger Bag (Brown)

170 € (US$179.02)
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