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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul

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The flâneur's letter

New houses, rare pieces and private appointments. Once a month.

Flâneur Séoul

Contemporary designers from Seoul, curated for Paris.

Instagram — @flaneurseoul
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Company information

Flâneur Séoul is operated by Soonicorn Inc. · CEO: Geonhaeng Lee

Registered office: #104-215, 137 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea

Business registration no. (KR): 866-87-02563 · E-commerce permit: No. 2026-Seoul Seongdong-0183

Customer service: +82-70-8983-8996 · Email: ops@soonicorn.co.kr

Data protection officer: Seongyeol Yang (syy@soonicorn.co.kr) · Hosting provider: Soonicorn Inc.

© 2026 Flâneur Séoul — All rights reserved.

Site in English · Français · 한국어 available

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HOLY NUMBER 7

The house

HOLY NUMBER 7

By Kyungho Choi & Hyunhee Song · Seoul

Witty eco messages, mix-and-match Seoul tailoring

Unisex contemporary label by Seoul duo Kyungho Choi and Hyunhee Song, shown at Seoul Fashion Week every season. HOLY NUMBER 7 turns environmental issues into witty text graphics and mix-and-match tailoring — dress-up jackets and transformed classics that sell out collection after collection.

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RIBBON HOTFIX CROP CARDIGAN_BLACK — view 1
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 2
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 3
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 4
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 5
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 6
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 7
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 8
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 9
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 10
RIBBON HOTFIX CROP CARDIGAN_BLACK — view 11
HOLY NUMBER 7

RIBBON HOTFIX CROP CARDIGAN_BLACK

45 € (US$48.25)

Final price may vary based on current exchange rates.

Taxes and duties included

RIBBON HOTFIX CROP CARDIGAN_BLACK — from HOLY NUMBER 7, the Seoul unisex label that turns witty eco messages into mix-and-match street tailoring.

Size

Free returns within 14 days

Material & care+

Fabric composition not specified by the maker.

Shipping & returns+

Shipped from Seoul — 5–8 business days.

Free returns within 14 days, in line with your right of withdrawal.

Read the full return & refund policy

Taxes & duties+

Taxes and customs duties included — no fees on delivery.

The house

HOLY NUMBER 7

By Kyungho Choi & Hyunhee Song · Seoul

Witty eco messages, mix-and-match Seoul tailoring

Unisex contemporary label by Seoul duo Kyungho Choi and Hyunhee Song, shown at Seoul Fashion Week every season. HOLY NUMBER 7 turns environmental issues into witty text graphics and mix-and-match tailoring — dress-up jackets and transformed classics that sell out collection after collection.

Discover the house

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Back Slit Waffle Shirring Top _ Camo

HOLY NUMBER 7

Back Slit Waffle Shirring Top _ Camo

45 € (US$48.25)
UNBALANCED PINTUCK SLEEVELESS_BLACK

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UNBALANCED PINTUCK SLEEVELESS_BLACK

65 € (US$68.53)
Unbalanced One-Shoulder Shirring Long Sleeve T-shirt

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Unbalanced One-Shoulder Shirring Long Sleeve T-shirt

255 € (US$265.73)
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Holy Symbol Ripped Off-shoulder Top_charcoal

55 € (US$55.24)
Sparkle Draped Mini Skirt

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Sparkle Draped Mini Skirt

105 € (US$110.49)
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60 € (US$62.24)
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Point Symbol White Long Sleeve

40 € (US$41.26)
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STITCH HALTER NECK TOP_BEIGE

35 € (US$34.27)
OVERFIT HIP HOP MOVE CUBIC LETTERING HOODIE ZIP-UP_BLACK

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65 € (US$68.53)
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Asymmetric Shirring String Top

135 € (US$139.86)
Raw Edge Detail Ruffle Shirt _ Black

HOLY NUMBER 7

Raw Edge Detail Ruffle Shirt _ Black

125 € (US$132.17)
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185 € (US$195.10)
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ARTS DE BASE

ARTS DE BASE

Draped and unbalanced cuts in plain cotton and denim

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DEMOO

DEMOO

Bold contrast, gentle harmony — Korea’s modern avant-garde since 1988

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UL:KIN

UL:KIN

Art reborn as fashion — Seoul's upcycled avant-garde

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GREEDILOUS

GREEDILOUS

Bold prints, made to order in Seoul

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MMAM

MMAM

Structural layering, worn inside out

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MÜNN

MÜNN

Tailoring, turned inside out

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GAZE DE LIN

GAZE DE LIN

Paper-draped avant-garde — the minimum for everyone

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SEOKWOON YOON

SEOKWOON YOON

Art-wear built to be worn inside-out

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DOUCAN

DOUCAN

Hand-drawn oriental fantasy in contemporary silhouettes

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RE RHEE

RE RHEE

Finding oneself again — drape and quiet tailoring from Seoul Fashion Week

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YUGADANG

YUGADANG

Korean folk tales, made to order

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BESFXXK

BESFXXK

One garment, two ways — hybrid tailoring from the London–Paris runways

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thema

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The special within the ordinary, like the early morning air

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JiyongKim

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Garments dyed by sunlight — one of one

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KIMHĒKIM

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A royal bloodline, resewn in Seoul

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NEW WAVE BOYS

NEW WAVE BOYS

Boys creating new waves — tailoring deconstructed, silhouettes draped anew

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